How to Give Access to Your Instagram Account

You can give someone access to your Instagram account without sharing your password. Depending on your account type and who needs access, you can use Instagram’s Shared Access feature, Meta Business Portfolio, or a linked Facebook Page.

In this guide, we’ll walk through each method step by step, explain which option is best for different situations, and share security tips to help you protect your account.

Prefer a video? 👇

Ways to give Instagram account access

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#1. Give Instagram access via the “shared access” feature

Instagram’s built-in shared access feature lets you give someone access to your account without sharing your password.

The invited person uses their own Instagram account, and while they can help manage content, messages, ads, and engagement, they cannot change your login credentials or lock you out of your account.

This option is best for:

• Personal accounts
• Creator accounts
• Some Business accounts
• Small teams, assistants, editors, or social media managers

❗ Important: The feature is currently only available for some Instagram accounts. Instagram hasn’t officially shared full eligibility requirements yet.

Here’s the step-by-step process:

Step 1: Open your Instagram profile, tap the three-line menu in the top-right corner, and tap “Shared Access.”

Step 2: Choose the type of permissions you want to give:

• Inbox Access for replying to DMs and comments only
• Full Management Access for posting content, reels, stories, managing ads, and viewing insights

Most accounts can invite up to 3 people, while some Meta Verified for Business accounts can invite up to 9 people.

Step 3: Search for the person’s Instagram account, select them, and tap “Send Invitation.”

The invited person will have 7 days to accept the invitation before it expires.

⚙️ Don’t see the “shared access” button in your menu? 

Try updading your Instagram app. If it’s still unavailable, your account might not be eligible, so use the Meta Business Portfolio methods below instead.

How to remove or edit shared access

You can revoke, change, or review access anytime from Profile > Menu > Shared Access.

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#2. Add individual users via Meta Business Portfolio

This method is for adding individuals such as your teammates, collaborators, or freelancers.

📝 Before you begin, you need:

• Full control of the business portfolio 
• Your Instagram account should be set to a Professional account
• Your Instagram account must be added to your business portfolio

Step 1: Open the People Section

Go to your Meta Business Portfolio settings or go to https://business.facebook.com/latest/settings.

Under the Users menu, select “People”, then click the blue “Invite People” button in the top-right corner.

Step 2: Enter their email address and assign business portfolio access

Enter the person’s email address.

Next, choose the level of business portfolio access you want to give:

• Partial access — access only to assigned assets‍
• Full control — Admin-level access to the entire Business Portfolio, including settings, people, and connected assets.

You can also set an expiry date for temporary collaborators, freelancers, or contractors so their access automatically expires after a set period.

💡 Older versions of Meta Business Manager used role labels like Admin, Editor, Advertiser, and Analyst. Meta now uses Full Control and Partial Access instead.

Tip: Only grant Full Control when truly necessary, as it gives someone nearly the same permissions as the account owner.

Step 3: Select the Instagram account and assign asset-level permissions

Choose the Instagram account you want them to access by ticking the checkbox beside the account.

Then select the exact Instagram permissions they should have:

With Partial access, you can enable specific permissions such as:

• Content — create, publish, and schedule posts and reels
• Messages — respond to DMs and comments
• Community activity — manage engagement and interactions
• Ads — create and manage ad campaigns
• Insights — view analytics and performance data

💡 Tip: Grant only the permissions the person actually needs. For example, a video editor may only need Content access, while a support assistant may only need Messages access.

Step 4: Review and send the Invitation

Review the invitation details, then click “Send Invitation.”

The person will receive an email invitation to join your Business Portfolio with the permissions you selected.

Once accepted, they’ll be able to help manage your Instagram account without needing your password.

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#3. Add a partner via Meta Business Portfolio

Partner access lets another business manage your Instagram assets through their own Meta Business Portfolio. This means your agency partners can assign the right people internally without you having to manually add every employee one by one.

📝 Before you get started, you’ll need:

• Full control of the business portfolio
• Your partner must have their own business portfolio
• Their business portfolio ID (under Business portfolio info)

Step 1: Open the Partners section

Go to your Meta Business Portfolio settings or go to https://business.facebook.com/latest/settings.

Under the Users menu, select “Partners,” then click Add > Give a partner access to your assets in the top-right corner.

Step 2: Enter their Meta Business ID

Enter the agency or partner’s Meta Business Portfolio ID (a unique 16-digit number used to identify a business portfolio).

To find it:

1. Go to Meta Business Portfolio settings @ https://business.facebook.com/latest/settings
2. Click “Business portfolio info”
3. Copy the Business ID listed under the portfolio name

🔗 Here’s a guide on how to find your Meta Business ID.

Step 3: Select the Instagram account and permissions

Choose the Instagram account you want to share and assign the permissions the partner should have.

You can choose between:

• Full control — broad access to manage the asset and its settings
• Partial access — task-based permissions, such as creating content, managing messages, running ads, or viewing insights

💡 Tip: Only grant Full Control when the agency genuinely needs administrative access.

Once finished, click “Assign Assets.”

Step 4: The Partner accepts access

After accepting the invitation, the agency can manage your Instagram assets through Meta Business Suite without needing your Instagram password.

🔎 Tip: If you’re working with influencers, this is also how you’ll grant access for running ads through their profiles using allowlisting. Here’s how to allowlist influencers for Meta ads step-by-step.
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#4. Give Instagram access via a linked Facebook Page

If you give a teammate, employee, or marketing partner access to a Facebook Page that’s linked to your Instagram account, they’ll automatically inherit certain Instagram permissions through the Page connection.

Depending on the permissions you grant on the Facebook Page, they may be able to:

• Create and publish content to Instagram
• Schedule posts and reels
• Respond to comments and messages
• Run and manage Instagram ads
• View insights and performance analytics
• Use third-party scheduling and social media management tools

Note: Permissions inherited through a linked Facebook Page allow someone to manage content, ads, comments, and insights, but not change your Instagram password, login credentials, or account ownership settings.

If your Instagram account isn’t connected yet, here's a step-by-step guide to link Instagram to a Facebook Page.

💡 Tip: Since this setup relies on your Facebook Page connection, make sure your Page is properly set up and optimized before granting access to teammates or agencies.

🔗 Want to further strengthen your business profile? Learn how to get verified on Instagram.

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Instagram account access: security best practices

‍Whether you're sharing access with a freelancer, employee, agency, or collaborator, following a few security best practices can help protect your Instagram account from unauthorized access or lockouts.

• Never share your Instagram password directly. Use role-based access methods like Instagram Shared Access, Meta Business Portfolio, or Leadsie instead.
• Keep two-factor authentication (2FA) enabled on your Instagram account at all times.
• Only grant the minimum permissions someone actually needs instead of giving everyone “Full Control” access.
• Regularly review who has access to your Instagram account and remove users when a project or working relationship ends.
• For agencies and freelancers: request Partner access through Meta Business Portfolio or Leadsie instead of asking clients for login credentials.
• If you already shared your password, change it immediately, enable 2FA, and review active sessions under Profile > Settings > Security > Login Activity
• Remove any devices or sessions you don’t recognize.

⚙️ Already locked out of your account or dealing with suspicious access? Here’s how to recover your Instagram account.