How to Link Instagram and Facebook Page: Step-by-Step Guide 2024

Before you give out your Facebook and Instagram login details to your freelancers or agency, stop—there’s a better way.

A much safer option that allows you to cross-post between Facebook and Instagram and run ads on both platforms.

What is it? Linking your Facebook and Instagram profile.

But how is it done? All it takes is a few settings. We don’t know why Meta made it so complicated, but our guide makes it easy as pie. 🥧

Prefer a video? No problem, watch our step-by-step guide to link Instagram and Facebook Page here:

‍There are four ways to connect your Instagram and Facebook page. We’ll show you below how to approach each method.

Let’s begin by using Instagram:

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1. How to link Instagram and Facebook Page using Instagram

This is the easiest way to link your Facebook and Instagram accounts. Simply follow these steps: 

Step 1: Go to your Instagram profile

Step 2: Click on “Edit Profile”

Step 3: Scroll down to ‘Public business information’ and click on ‘Page’

Step 4: It will open a window that offers to ‘Change or Create Page’ 

Step 5: If you don’t have an existing Facebook page, you can create one; if you do, you link it by logging into your Facebook account

Step 6: Once you enter your Facebook credentials, you will choose which page (if you manage more than one page) you want to link to that Instagram account

Step 7: You will then be taken back to Instagram, where your page should now be linked. Woo hoo, that's it done! 

To double-check, go back to your Instagram account and check if the page name shows under ‘Public Business Information’.

Remember: You can only follow the above steps to link your Facebook with Instagram if you use a professional Instagram account.

If you have a personal account, you can switch to a professional account by following these steps: 

Step 1: Open the Instagram app

Step 2: Click on ‘Settings and activity’ (hamburger menu in top right of the app) 

Step 3: Click on ‘Account type and tools'

Step 4: Click 'Switch to professional account'

Note: You can always revert back to a personal Instagram account. The downside of having a professional account is that it’s always public, so this does not work if you want your account to be private.

If at any point you want to switch your professional account back to a personal or creator Instagram account, you do this in the Instagram app by clicking:

Settings—Preferences—Switch account type

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2. How to link Instagram directly from your Facebook page

Step 1: Open Facebook and login to your account

Step 2: Open your page, and on the left menu, where it says ‘Manage Page’, click ‘Settings’

Step 3: Click ‘Linked Accounts’

Step 4: A new window appears, click ‘Connect account’

Step 5: Click on the blue box that says ‘Connect’

Step 6: This will take you to a new window where you need to log in to Instagram

Step 7: Once your login credentials are accepted, you will be redirected back to Facebook, select ‘Allow access to Instagram messages in inbox’, click ‘Confirm’

Step 8: Voila! Your Instagram and Facebook business pages are connected directly from your Facebook page

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3. How to connect Facebook Page with Instagram in Meta Business Suite

You need to add Instagram to Meta Business Suite to connect it with Facebook via Meta Business Suite:

Step 1: Start by logging into your Meta Business Suite

Step 2: Make sure the Business that is connected to your page is selected on the left menu

Step 3: Click on ‘Settings’ in the bottom left-hand corner

Step 4: Select ‘Instagram accounts’ and click ‘Add’

Step 5: Agree to terms to claim your Instagram account

Step 6: You will be taken to the Instagram login page

Step 7: Log in to your Instagram account

Step 8: You will be redirected back to Facebook, where your Instagram account has now been added. 🙌

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4. How to link Facebook to Instagram on Meta Business Manager (Portfolio) 

If you use Meta Business Manager (now called Meta Business Portfolio), the process to connect your Instagram is as follows:

Use the hamburger menu to find Business settings in your Business Manager/Portfolio

Step 1: Select the right business page you want to link with Instagram

Step 2:  Click Instagram accounts (under Accounts)

Step 3: Enter your Instagram handle in the Filter box

Step 4: Click ‘Add’ and login to your Instagram account

Step 5: Once you've logged into Instagram, you're done. You should see the name of the Instagram account show in the column under 'Filter by name or ID'

Bonus tip: If you want to run ads on Instagram, you should also connect your Meta Ad Account to this Instagram account. Here's how:

Step 1: On the same screen, click ‘Connected Assets’

Step 2: Click ‘Assign Assets’

Step 3: Search and select the Ad Account(s) you want to connect to Instagram and click ‘Add’

That’s done!

Your Instagram and Facebook page are now linked via your Meta Business Manager/Portfolio and your Meta Ad Account is linked to your Instagram account. 🥳

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How to share Instagram posts on Facebook

If you want to make sure all your Instagram posts will also be shared on your Facebook page go to:

Settings—Preferences—Sharing to other apps

Select Facebook and turn on the toggle to share all Instagram posts automatically to Facebook.

Now that your Instagram and Facebook accounts are linked, it’s time to grant access to your agency or freelancer without sharing your login credentials.

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How do I give access to manage my Facebook & Instagram?

Giving someone access to your Facebook page is complicated if you do it manually, and there are several different ways to do it. 

The easiest way to give someone access is with Leadsie! Ask your agency or freelancer to create a request link via Leadsie.

You click the link, log in to your Facebook account, and confirm the assets you want to give them access to.  

Boom, they can start managing your Facebook and Instagram accounts immediately. 🙌

‍Share this link with your freelancer or agency so they can get a free 14-day trial of Leadsie. 

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