How to Link Instagram to a Facebook Page: Step-by-Step Guide 2025

Before you give out your Facebook and Instagram login details to your freelancers or agency, stop—there’s a better way.

Instead of sharing passwords, there are much safer options that allows you to cross-post between Facebook and Instagram and run ads on both platforms.

But how is it done? By linking your Instagram account to your Facebook Page.

We don’t know why Meta made it so complicated, but our guide makes it easy as pie. 🥧

Prefer a video? No problem, watch our step-by-step guide to link Instagram and Facebook Page here:

There are four ways to connect your Instagram and Facebook page. We’ll show you below how to approach each method.

Let’s begin with the recommended method.

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Method 1: Link Instagram and Facebook Page from the Instagram app

This is the easiest way to link your Facebook and Instagram accounts.

Step 1: Go to your Instagram profile on the app.

Step 2: Tap on 'Edit Profile'.

Step 3: Scroll down to ‘Public business information’ and tap on ‘Page’.

Step 4: Tap 'Continue' on the popup. You’d be prompted to log in to Facebook.

Step 5: After logging in, choose the Facebook Page you want to connect to.
If you don’t have one yet, you can create it in the app simply by tapping on Create a new Facebook Page.
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Step 6: Tap Next, and your Instagram account and Facebook Page are now connected.

Step 7: You will then be taken back to Instagram, where your page should now be linked. Woo hoo, that's it done! 

To double-check, go back to your Instagram account and check if the page name shows under ‘Public Business Information’.

Remember: You can only follow the above steps to link your Facebook with Instagram if you use a professional Instagram account.

How to switch to a professional Instagram account

Step 1: Open the Instagram app.

Step 2: Click on ‘Settings and activity’ (icon with 3 horizontal lines in the top-right).

Step 3: Click on ‘Account type and tools'.

Step 4: Tap 'Switch to professional account'.

Note: You can always revert back to a personal Instagram account. The downside of having a professional account is that it’s always public, so this does not work if you want your account to be private.

If at any point you want to switch your professional account back to a personal or creator Instagram account, you do this in the Instagram app by clicking:

Settings → Preferences → Switch account type

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Method 2: How to Link to Instagram from your Facebook Page

This method can be done on a laptop or computer, from your Facebook Page.

Step 1: Login to Facebook.

Step 2: Go to your Page (or use this link to find it). You might be asked to switch into your Page to access settings.

Step 3: On the left menu, under Manage Page, click ‘Settings’.

Step 3: Click ‘Linked Accounts’.

Step 4: Under the options of Linked Accounts, select 'Instagram'.

Step 5: Click on the blue button that says ‘Connect Account’.‍

Step 6: Review the connection and click 'Connect'.

‍Step 7: Decide if you want to connect the message inboxes. Click ‘Confirm’.

Step 8: You'd be asked to log in to Instagram.

Step 9: Voila! Your Instagram and Facebook business pages are connected directly from your Facebook page.

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Other manual methods to link Instagram to Facebook

Method 3: Via Meta Business Portfolio

If you have full admin access to a Meta Business Portfolio, you can choose to add Instagram as a connected account.

👉 Follow these steps to Connect Instagram to Facebook via Meta Business Suite.

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Method 4: Using Accounts Centre

Instagram Accounts Centre is another way to link to a Facebook Page. You'd do this in the Instagram app.

👉 Follow these steps to Add a Facebook account to Instagram Accounts Centre

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How to switch on auto sharing of Instagram posts to Facebook

If you want to post to both Instagram and your Facebook page at the same time, go to your profile on the app, then:

Settings and activity → Accounts Center→ Sharing across profiles

Add accounts, or select the account to share from. Then tap 'Share to'.

💡 You can select/unselect this cross-sharing option on your Instagram posts.

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Granting access made easy with Leadsie

Now you've successfully linked your Instagram professional account and Facebook Page 🙌

What's next?

If you work with freelancers, content creators, or agencies to manage your Instagram account, you'll need to give them access to post on your Instagram account or manage ads.

The manual way requires both parties to figure out the multiple steps to take in-app. The easiest way is to automate it with Leadsie.

How? Ask your agency or freelancer to create a request link via Leadsie.

You'll receive the access request in your email, and in just a few clicks, you've securely given access to your collaborators, like so:

Share the link to this article with your freelancer or agency so they can get a free 14-day trial of Leadsie. No credit card needed!