How to Link Instagram to a Facebook Page: Step-by-Step Guide 2025

Before you give out your Facebook and Instagram login details to your freelancers or agency, stop—there’s a better way.

Instead of sharing passwords, there are much safer options that allows you to cross-post between Facebook and Instagram and run ads on both platforms.

But how is it done? By linking your Instagram account to your Facebook Page.

We don’t know why Meta made it so complicated, but our guide makes it easy as pie. 🥧

Prefer a video? No problem, watch our step-by-step guide to link Instagram and Facebook Page here:

There are four ways to connect your Instagram and Facebook page. We’ll show you below how to approach each method.

Let’s begin with the recommended method.

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Method 1: Link Instagram and Facebook Page from the Instagram app

This is the easiest way to link your Facebook and Instagram accounts.

Step 1: Go to your Instagram profile on the app.

Step 2: Tap on 'Edit Profile'.

Step 3: Scroll down to ‘Public business information’ and tap on ‘Page’.

Step 4: Tap 'Continue' on the popup. You’d be prompted to log in to Facebook.

Step 5: After logging in, choose the Facebook Page you want to connect to.
If you don’t have one yet, you can create it in the app simply by tapping on Create a new Facebook Page.
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Step 6: Tap Next, and your Instagram account and Facebook Page are now connected.

Step 7: You will then be taken back to Instagram, where your page should now be linked. Woo hoo, that's it done! 

To double-check, go back to your Instagram account and check if the page name shows under ‘Public Business Information’.

Remember: You can only follow the above steps to link your Facebook with Instagram if you use a professional Instagram account.

✅ Once you’ve linked your accounts successfully, you might also want to strengthen your brand’s credibility on the platform. Learn how to get verified on Instagram to make your profile stand out.

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How to switch to a professional Instagram account

Step 1: Open the Instagram app.

Step 2: Click on ‘Settings and activity’ (icon with 3 horizontal lines in the top-right).

Step 3: Click on ‘Account type and tools'.

Step 4: Tap 'Switch to professional account'.

Note: You can always revert back to a personal Instagram account. The downside of having a professional account is that it’s always public, so this does not work if you want your account to be private.

If at any point you want to switch your professional account back to a personal or creator Instagram account, you do this in the Instagram app by clicking:

Settings → Preferences → Switch account type

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Method 2: How to Link to Instagram from your Facebook Page

This method can be done on a laptop or computer, from your Facebook Page.

Step 1: Login to Facebook.

Step 2: Go to your Page (or use this link to find it). You might be asked to switch into your Page to access settings.

Step 3: On the left menu, under Manage Page, click ‘Settings’.

Step 3: Click ‘Linked Accounts’.

Step 4: Under the options of Linked Accounts, select 'Instagram'.

Step 5: Click on the blue button that says ‘Connect Account’.‍

Step 6: Review the connection and click 'Connect'.

‍Step 7: Decide if you want to connect the message inboxes. Click ‘Confirm’.

Step 8: You'd be asked to log in to Instagram.

Step 9: Voila! Your Instagram and Facebook business pages are connected directly from your Facebook page.

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Other manual methods to link Instagram to Facebook

Method 3: Via Meta Business Portfolio

If you have full admin access to a Meta Business Portfolio, you can choose to add Instagram as a connected account.

👉 Follow these steps to Connect Instagram to Facebook via Meta Business Suite.

Don’t have a Meta Business Portfolio yet? Here’s how to create one.

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Method 4: Using Accounts Centre

Instagram Accounts Centre is another way to link to a Facebook Page. You'd do this in the Instagram app.

👉 Follow these steps to Add a Facebook account to Instagram Accounts Centre

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How to switch on auto sharing of Instagram posts to Facebook

If you want to post to both Instagram and your Facebook page at the same time, go to your profile on the app, then:

Settings and activity → Accounts Center→ Sharing across profiles

Add accounts, or select the account to share from. Then tap 'Share to'.

💡 You can select/unselect this cross-sharing option on your Instagram posts.

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⚡Pro tip: Save time and stay in control of your marketing accounts

Working with marketing partners or agencies? There’s an easier, faster, and more secure way to share access to your business accounts.

With Leadsie, you can grant access to all your marketing accounts in just a few clicks. 

What is Leadsie?

Leadsie is a client onboarding software that simplifies requesting and giving access to marketing assets, social media, and ad accounts with one secure link. Give access to your Facebook, Instagram, Google, TikTok, Shopify, LinkedIn, and 20+ other accounts without sharing passwords.

How does Leadsie work?

Leadsie speeds up client onboarding by replacing manual access requests with one secure approval link. Your agency partner sends it to you, you approve the permissions you want to give, and they get instant access.

Benefits of Leadsie for client onboarding

✅ Approve the exact access your partners need 

✅ Keep all your permissions secure and easy to manage

✅ Reduce onboarding time by more than 50%

✅ Avoid costly mistakes like giving the wrong level of access

✅ Get projects started faster

🎁 If your agency isn’t using Leadsie yet, share this with them—they can try it free for 14 days (no credit card needed)!

P.S. It's risk-free and you get to keep the account connections after the trial ends 🙌