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Meta Catalogues (also known as product catalogues or sometimes spelt as ‘catalog’) are online inventories for you to organize, manage, and promote your products across Meta. They’re necessary for Advantage+ catalogue ads but can be used across other ad types to show products and services. Catalogues are part of Commerce Manager, where you also handle the Facebook and Instagram Shop feature.
This guide will show you how to create your first Catalogue and how to make edits to it after (including checking the connections and adding new products)
TL;DR: Steps to create a Meta Catalogue
1. Add products
2. Connect event tracking
🔗 Related article: How to Give & Request Access to Meta Catalogues
A Meta Catalogue is a “digital warehouse” of your product data (images, prices, descriptions) so you can use it for e-commerce ads across Facebook, Instagram, Messenger, and WhatsApp.
What you can add to a catalogue:
Example of a Catalogue:
What are Catalogues for? They’re used to deliver a personalized shopping experience by showing different products to different users based on their behaviors and interests.
If you’ve used Google Ads or Shopping, you’ll find that a Meta Catalogue is similar in function to Google Merchant Center (MCC).
🔗 Related article: How to give or request access to Google Merchant Center
⚠️ Before you begin, you need to have full control over a Meta Business Portfolio to add the new catalogue to. Learn how to create a new business portfolio here.
Step 1: Go to Meta Commerce Manager via this direct link: https://business.facebook.com/commerce/ and check that you’re in the right business portfolio (in the left hand menu).
Step 2: Click ‘Add products’ to create your first catalogue.
Step 3: Fill in basic information, then click ‘Next’.
Step 4: Catalogues must be connected to a Meta Pixel or an app SDK to work. Choose from the list of existing event trackers or add one (click ‘Add new in Events Manager’). Click ‘Next’
🔗 Related article: How to Create and Set Up Your Meta (Facebook) Pixel
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Step 5: Upload your product/services list from a spreadsheet or file (Connect to a data feed) or add them individually (Manually add your products).
💡 Pro Tip: Not sure how to format your spreadsheet? Click ‘Connect to a data feed’ > ‘Download template’ > Select either .xlsx, .csv, or custom template.
Step 6: Once you are done uploading your products or services, your Meta Catalogue set up is done 🙌, and you’ll be taken back to the Overview page. Errors will be shown as a red icon and you can click on them to re-do that particular step.
Your catalogue is now ready to be used in an Advantage+ catalogue ad and other ad types across the Meta ecosystem! 🎉
In Commerce Manager, click ‘Events’ > ‘Manage connections’ to see which pixels and app SDKs your catalogue is connected to.
In Commerce Manager, click ‘Products’ > ‘+ Add’ > Select a method to add new products.
Catalogues can have their own custom audiences, which allows you to include and exclude audiences at the ad set level.
🔗 Related article: How to Create a Meta Business and Facebook Ad Account
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Jocelyn’s background spans UX research, marketing, content writing, and consulting. Outside of work, she enjoys reading, surfing, board games, billiards, Latin dancing, and MMORPGs.
Clients struggling to share access to their
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It’s best to use one Catalogue per Meta Pixel or app SDK. Having multiple catalogues each will affect the ad performance as the catalogue match rate will appear lower and have a negative impact, depending on the cat
The most common reasons are violating Meta’s Advertising Policies (e.g., selling prohibited items like supplements, alcohol, or digital services) or data quality issues. Ensure every product has a clear image, a description, and an accurate price.
For most businesses, a daily scheduled fetch is sufficient. However, if your inventory moves fast or prices change hourly, you should use a real-time API or a 1-hour fetch interval to avoid showing "In Stock" ads for items that are sold out.
Meta’s crawler visits your website to verify that the price and availability in your catalog match what is on the page. If your website doesn't have the correct "Open Graph" or "Schema.org" tags, Meta might flag your products as unreliable.
Yes. Meta allows you to import a Google XML feed directly. Most column headers are compatible, though you may occasionally need to map "Product Type" or "Google Product Category" manually.
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