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How to Give and Get Access to Google Merchant Center in 2023

Not sure how to give someone else admin rights in your Google Merchant Center? Follow our step by step guide for the easiest way to give them access to manage your account. 🏪

Sarah Wisbey
May 11, 2022
3 min. read
Article Content
What is Google Merchant Center?
Do I need Google Merchant Center to run Google Ads?
Why do you need to give or request access to Google Merchant Center?
How to give access to Google Merchant Center
How to request access to Google Merchant Center?
Need access to multiple Google accounts? 

What is Google Merchant Center?

Google Merchant Center allows you to manage your online inventory. Put all the products you sell online using the Merchant Center. List products directly via Google, including images, price and product information. If you sell products directly to your consumer and want to show them in Google Shopping, you’ll need Google Merchant Center. 

Example of products in Google Shopping managed in Merchant Center

Do I need Google Merchant Center to run Google Ads?

Yes. If you want to run sponsored promotions for your website and appear on Google Shopping, you need to set up Google Merchant Center. List your products in the Merchant Center, then run ads for when people make related searches. You need to link the two accounts for it to work. 

Why do you need to give or request access to your Google Merchant Center?

If a marketing agency or freelancer takes care of your Google Ads, they will need access to your Merchant Center. 

Does your business hire people to run your Google Ads? Check out section 1 of this article. Follow the steps to grant somebody else access to your Google Merchant Center. 

Are you a marketing agency or freelancer who needs access to their clients’ Google Merchant Center? Skip to section 2 to find out how to get speedy access to their account. 

1. How to give access to Google Merchant Center

If you want to give access to someone to manage your Google Merchant Center, follow these steps: 

1) Head over to

2) If you don’t already have a Merchant Center account, you’ll need to set one up (all you need is a google account)

3) Click the cog in the top right corner and select Account access:

Account access Google Merchant Center
Google Merchant Center settings

4) Click on +Add user

Add user Google Merchant Center
Account Access Permissions

5) Enter the email address of the person you want to give access to:

Enter email Google Merchant Center
Add an email

6) Choose the permissions you want to give that person: 

Grant permissions
Select Merchant Center permissions

7) Click on Add user at the bottom of that page

Account access permissions
Choose permissions & add new user

8) The person you added will receive an email like this: 

Merchant Center access email

They click on Accept invitation and have the access they need to start running your ads on Google.

2. How to request access to Google Merchant Center? 

Are you an agency or freelancer who needs access to your client’s Google Merchant Center account? To get access, you need to ask your client to add you as a user using the steps above. There is no way to "request access" within Google Merchant Center.

Need access to multiple Google accounts? 

Making manual requests whenever you need access is time-consuming and wastes your resources. 

Leadsie has a super simple solution: it allows you to request access to multiple Google business assets at the same time.  

With Leadsie, you can send a personalised Leadsie request link to your client. The client clicks on the link, logs in to their Google account and grants you the access you’re requesting. 

how leadsie works

Leadsie does the work in the back end and adds you as a manager to the account. It removes steps from the manual process and makes your client onboarding smooth and easy.

You can even request Google Analytics and Google Business Profile access with the same link. 

If you manage multiple assets for your clients, you can quickly request access to their Facebook pages, Facebook Ad accounts and Instagram accounts via Leadsie. 

If you want to simplify your client onboarding and make client onboarding hassle-free, then try us out for free for 14 days. 

You can create your account in less than a minute by dropping your email in the box below.

Useful? Share the article below 🙌
Sarah Wisbey

Sarah gets most excited when writing about growth and learning by doing. She loves that her writing helps start-ups grow. When she’s not caught up in the thrill of content writing, you’ll find her surfing in the Atlantic ocean and running her own yoga retreats.


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