Best marketing agency reporting software in 2025 (for SEO and PPC)

Reporting SEO and PPC metrics to clients can feel like running a never-ending marathon through spreadsheets, dashboards, and PDFs. On top of doing the actual work for the client, you’re spread thin between pulling data from multiple platforms and trying to make reports visually appealing and easy to understand. It’s no wonder agency teams are burned out!

Whether you want to automate client reporting, create dashboards that actually impress, or combine SEO and PPC metrics in one place, there’s a reporting tool that can help.

You could spend hours (or days, or weeks) testing different software. Or you can skip the hassle and read this article, where we share and compare the best marketing agency reporting software for 2025.

Here’s a quick preview of the top reporting tools for agencies:

1. AgencyAnalytics: Reporting tool built specifically for marketing agencies
2. DashThis: Ideal for fast, polished client deliverables
3. Whatagraph: A holistic marketing intelligence tool for visual multi-channel reports
4. ReportGarden: Marketing reporting tool with extensive budgeting capabilities
5. Looker Studio (formerly Google Data Studio): Free platform that offers fully customizable dashboards integrating SEO and PPC data
6. Raven Tools: Unified SEO and PPC reporting tool with drag-and-drop builder
7. TapClicks: Advanced marketing operations and analytics platform for high-volume agency workflows
8. Supermetrics: Data integration tool that pulls marketing data into spreadsheets, BI tools, and dashboards
9. Databox: Real-time reporting platform with pre-built templates and visual dashboards
10. Klipfolio: Customizable dashboard tool for tracking and visualizing performance

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Top 10 reporting software for marketing agencies

Here are our picks for the best reporting software for marketing agencies, their key features, limitations, and pricing.

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1. AgencyAnalytics: Reporting tool built specifically for marketing agencies

As the name suggests, AgencyAnalytics is a reporting software made for agencies. It’s designed to centralize your performance tracking across SEO, PPC, social media, email, e-commerce, and more—even at scale.

The software offers white-labeled dashboards, client portals, and automation features built for agencies aiming to impress clients and save time generating professional, insightful reports. Plus, your team can enjoy dozens of integrations with popular marketing platforms like Google Ads, Facebook, HubSpot, Shopify, and Google Search Console. 

Key features

• 80+ native integrations – Integration list includes SEO, PPC, social, email, analytics, e-commerce, and many other familiar software in agency tech stacks
• Built-in SEO tools – Including rank tracking, backlink monitoring, and site audits
• White-label capabilities – Custom branding, client portals, and report scheduling for seamless agency presentation
• Automation and AI – Scheduled reports, AI summaries, custom metrics, alerts, goals, and Ask AI (on higher tiers) 
• Custom dashboards – Drag-and-drop widget editor with flexible report and dashboard layouts 

Limitations

• Integration stability – Some users report frequent disconnects or delayed synchronization with data sources 
• Limited data blending and customization – Advanced filtering, data transformations, and flexible layout adjustments are constrained 
• Higher-tier dependency – Key features (AI, custom metrics, bulk actions) are only available on mid-to-high pricing plans

Pricing

AgencyAnalytics offers four different pricing plans: 

• Freelancer plan: $59/month, billed annually
• Agency plan: $179/month, billed annually
• AgencyPro plan: $349/month, billed annually
• Enterprise plan: Custom pricing

Reviews

G2 – 4.7 out of 5 stars from 398 reviews

Capterra – 4.8 out of 5 stars from 115 reviews

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2. DashThis: Ideal for fast, polished client deliverables

For agencies juggling multiple clients and campaigns, reporting can quickly become a time-consuming headache. Exporting data from Google Ads, Analytics, Facebook, and other platforms into spreadsheets, ensuring numbers match across tools, and creating visually appealing reports can drain hours from your week. DashThis is built to save hours each week from your workday.

Here’s why.👇

Key features

• Automated data integration – DashThis pulls data from over 30 marketing platforms automatically and updates your ROAS, CTR, and conversion metrics daily, without extra effort.
• Customizable dashboards – You can create client-ready dashboards with drag-and-drop widgets, preset templates, or fully custom layouts. This lets you deliver visually appealing, easy-to-understand reports that meet even the highest client expectations.
• White-labeling and branding – Reports can be fully branded with your agency’s logo and colors, maintaining a professional look across all clients.
• AI-powered insights – DashThis can highlight key trends, opportunities, and potential issues in your campaigns, helping you act quickly without digging through raw data.
• Flexible client access – Control what clients can see and interact with, so sensitive data stays private while giving them the insights they need.
• Scalable reporting – Whether you manage a handful of clients or dozens, DashThis lets you replicate dashboards, automate reporting, and scale without doubling your workload.

Limitations

• High pricing for small agencies – The tool can be expensive for small businesses or freelancers, especially if multiple dashboards are needed
• Limited dashboard customization and visual flexibility – Many users appreciate DashThis for its clean templates, but as agencies grow and need unique reporting visuals, the platform starts to feel too rigid

Pricing

Here are the four different pricing plans that DashThis offers:

• Individual: $42/month
• Professional: $135/month
• Business: $264/month
• Standard: $409/month 

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Reviews

G2 – 4.7 stars (out of 5) from a total of 81 reviews

Capterra – 4.5 stars (out of 5) from a total of 26 reviews

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3. Whatagraph: A holistic marketing intelligence tool for visual multi-channel reports

When managing dozens of clients across SEO, PPC, email, and social, pulling it all into one clear report can feel impossible. Whatagraph makes that process seamless for you by consolidating data from 40+ platforms into a single, visual reporting hub. 

With drag-and-drop widgets, customizable templates, and white-label branding, your team can quickly build multi-channel dashboards that are both client-friendly and presentation-ready. Automated scheduling and live sharing links mean that clients always have the latest numbers, without waiting for manual updates.

What sets Whatagraph apart is its flexibility in handling complex data. You can blend metrics across channels, standardize naming conventions, convert currencies, or even create custom formulas like ROAS or margin – all without writing a single line of code.

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Key features

• Customizable dashboards and templates – Drag-and-drop builder with pre-made templates for common use cases. Save custom templates for reuse across multiple clients
• White-label branding – Add your agency’s logo, colors, and domain so every report looks fully branded and professional
• Automation and scheduling – Reports update daily and can be sent automatically via email as PDFs or shared with clients as live dashboards with secure access
• Data blending and transformation – Standardize naming conventions, create cross-channel metrics (ROAS, margins, totals), and convert currencies without writing code
• AI-Powered insights (Whatagraph IQ) – Generate full reports, summaries, and performance explanations in plain language. Ask questions directly in your dashboard for instant answers
• Client and team collaboration – Assign permissions, share secure links, and let clients or teammates access exactly what they need
• Data export and warehousing – Export data to CSV, Excel, or push it into Google BigQuery for deeper analysis

Limitations

• Pricing complexity and scalability – Whatagraph uses a “source credits” model, where each connected platform counts against your allowance. This can get expensive fast for agencies managing many clients and channels, making it harder to scale cost-effectively.
• Performance and reliability issues – Some users report slow load times, lag when switching date ranges, or glitches when multiple team members are editing a report at once. For agencies working with lots of clients or large datasets, this can slow down workflows and create frustration.
• Integration reliability – Agencies often report that connectors occasionally drop or require re-authentication. When data connections break, it interrupts reporting workflows and can undermine client trust if numbers don’t update on time.

Pricing 

Whatagraph offers custom pricing, designed to fit every agency’s unique needs. 

Reviews

G2 – 4.5 out of 5 stars from 277 reviews

Capterra – 4.4 out of 5 stars from 84 reviews

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4. ReportGarden: Powerful reporting and ad budgeting platform

If your agency manages both PPC and SEO campaigns, ReportGarden offers more than just automated dashboards. It combines reporting, budgeting, and campaign management from 30+ sources in a single platform. Instead of juggling spreadsheets for ad spend, separate SEO tracking tools, and client reports, you can consolidate everything in one place. 

Where ReportGarden really stands out is its budgeting and invoicing capabilities. You can monitor ad spend across campaigns, set alerts to prevent overspending, and even generate invoices tied directly to campaign data. On the SEO side, it provides site audits, backlink analysis, and keyword ranking reports, giving clients a full picture of performance. 

Key features

• Multi-channel reporting – Pull data from Google Ads, Facebook Ads, Bing, Analytics, HubSpot, and more into one unified dashboard, giving clients a complete view of both paid and organic performance.
• Budgeting and spending tracking – Monitor campaign budgets in real-time, set alerts to prevent overspending, and track ROI across multiple campaigns
• SEO reporting tools – Generate site audits, backlink reports, and keyword ranking insights, allowing agencies to combine PPC and SEO reporting without using multiple tools.
• White-label and custom branding – Customize dashboards and reports with your agency’s logo, colors, and domain, delivering professional, client-ready visuals that reinforce your brand.
• Automated scheduling and client delivery – Set up recurring reports and automated email delivery, or provide clients with secure live dashboard access, saving hours of manual reporting each week.

Limitations

• Integration reliability concerns – There have been instances where integrations with platforms like Google Ads and Google Analytics did not function as expected, leading to inaccurate or incomplete data in reports. Such issues can undermine the reliability of the reports.
• Pricing structure and value – Some users feel that ReportGarden's pricing is on the higher side, especially considering the limitations in customization and integration reliability. 
• Limited SEO tracking features – ReportGarden's SEO tracking capabilities are not as comprehensive as those of specialized SEO tools. 

Pricing 

Report Garden’s pricing starts at $75/month. The tool also offers a 14-day trial to test out its functionalities and get a specific pricing quote based on your agency’s needs. 

Reviews

G2 – 4.5 out of 5 stars from 29 reviews

Capterra –  4.5 out of 5 stars from 73 reviews

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5. Looker Studio: Best free reporting tool for agencies with the skills to build and manage dashboards

Looker Studio (formerly Google Data Studio) provides a free platform to help you visualize and combine data from nearly any source. Unlike turnkey reporting tools, it allows your team to design reports from scratch, merging metrics from Google Ads, Analytics, Search Console, Facebook Ads, HubSpot, and more. With connectors like Supermetrics, you can centralize even the most complex datasets into interactive dashboards that match your client's needs.

The real strength of Looker Studio lies in its flexibility and control. You can use it to create custom calculations, blend data across channels, and fully adjust layouts, colors, and chart types to craft reports that impress your clients. Real-time updates, dynamic filters, and live sharing links ensure clients always see the most current performance metrics. 

Key features

• Custom calculations and metrics – You can create calculated fields and custom metrics, such as ROI, ROAS, or blended KPIs across multiple campaigns, to give your clients a full picture of performance
• Fully customizable dashboards – Have complete control over chart types, layout, color schemes, and branding to make sure reports match your agency’s or clients’ visual standards
• Interactive and real-time reports – Filters, date ranges, and drill-downs make dashboards interactive for clients, while real-time data updates provide current insights without delay
• Shareable and scalable reporting – Share live dashboards via secure links, embed in client portals, or schedule PDF exports. Then clone, modify, and scale your reports for multiple clients without rebuilding everything from scratch

Limitations

• Limited data blending capabilities – Looker Studio restricts users to blending data from a maximum of five sources per dataset. This limitation can be significant if your agency manages complex, multi-channel campaigns. 
• Performance issues with large datasets – Users have reported that dashboards can become sluggish or unresponsive when handling large datasets or complex queries. 
• Limited native connector support for non-Google platforms – While Looker Studio offers robust integration with Google's ecosystem, it lacks native connectors for many popular third-party platforms like HubSpot and Salesforce.

Pricing 

Looker Studio is a free tool available in the Google suite.

Reviews

G2 – 4.4 out of 5 stars, based on 461 user reviews

Capterra – 4.5 out of 5 stars, based on 279 user reviews

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6. Raven Tools: Best all-in-one digital marketing platform

Raven Tools is an all-in-one digital marketing platform designed to streamline SEO, PPC, and social media reporting for agencies. It offers a suite of over 45 integrated tools, including site audits, rank tracking, backlink analysis, and competitor research.

One of Raven Tools' standout features is its What-You-See-Is-What-You-Get (WYSIWYG) report builder, enabling you to create fully customizable, white-labeled reports with drag-and-drop simplicity. Reports can be automated to run on a schedule, saving your team significant time – users report saving 5 to 10 hours monthly. 

Key features

• White-label reporting with WYSIWYG editor – A drag-and-drop report builder to easily create fully customizable, white-labeled reports
• Comprehensive site auditing – It provides in-depth analysis of websites, identifying SEO issues and offering advice on how to fix these issues
• Advanced rank tracking – The tool allows you to monitor keyword positions across multiple search engines, including Google, Bing, Yahoo, Yandex, and Baidu
• Backlink analysis with Link Spy – This feature enables you to analyze backlinks, providing insights into the quality and quantity of links pointing to a website
• Integration with Looker Studio – You can connect your Raven Tools to Looker Studio and integrate your marketing data into customized dashboards

Limitations

• Limited keyword research – Lacks advanced keyword difficulty metrics and provides fewer suggestions than tools like Semrush or Ahrefs. Also, search volume data can be less accurate
• Slower performance – If you’re handling large datasets or complex reports, the interface can become sluggish, which may slow down your workflow and reporting efficiency

Pricing 

Raven Tools offers five different pricing plans to its users: 

• SmallBiz plan: $39/month for 2 users
• Start plan: $79/month for 4 users
• Grow plan: $139/ for 8 users
• Thrive plan: $249/month for 20 users
• Lead plan: $399/month for 40 users

Reviews

G2 – 4.2 out of 5 stars based on 154 reviews

Capterra – 4.4 out of 5 stars based on 122 reviews

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7. TapClicks: Highly customizable agency reporting system

TapClicks is a comprehensive marketing operations platform designed to streamline reporting, analytics, and workflow – no matter what size your agency is. It consolidates data from over 250 pre-built integrations, including Google Ads, Facebook, Salesforce, and even traditional media like TV and radio. 

This centralization allows your agency to automate reporting, monitor KPIs in real-time, and deliver client-ready insights without switching between multiple tools. Its standout feature is TapReports, which enables you to create customizable, white-labeled reports using a drag-and-drop editor. 

Key features

• Extensive integrations – Connect with 250+ pre-built marketing platforms, plus 6,000+ additional sources via the smart connector 
• Automated reporting – You can create drag-and-drop dashboards, data visualizations, and white-labeled reports, then schedule them to run automatically, and reduce hours spent on manual reporting
• Centralized data storage – A fully managed data warehouse gives you access to historical and real-time data for year-over-year (YoY) comparisons and analysis without having to code
• AI insights and alerts – Its built-in AI identifies trends, provides actionable recommendations, and sends custom alerts for budget pacing, campaign performance, and any possible anomalies
• Scalable client management – Efficiently manage multiple accounts, campaigns, and locations in a single platform

Limitations

• Steep learning curve – Setting up dashboards and widgets with TapClicks might take longer than you expect before your team feels confident using it.
• Data accuracy and lag – Sometimes the numbers on your dashboards don’t update immediately, which can be frustrating when you’re trying to show clients real-time results.
• Limited support – If your team is on a lower-tier plan, getting help quickly can be tricky. Slow response times and limited live chat might leave you waiting when you really need answers.

Pricing 

TapClick’s pricing plans start at $99 per month and offer a high level of customization based on your team’s needs. 

Reviews

G2 – 4.3 out of 5 stars based on 334 reviews

Capterra – 4.3 out of 5 stars based on 178 reviews

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8. Supermetrics: Powerful data connector for agencies of all sizes

Supermetrics connects to over 150 marketing platforms and imports the data directly into tools your team already uses (such as Google Sheets, Excel, or Looker Studio).

Its strength is in flexibility and automation. You can schedule recurring data pulls, create custom KPI queries, and centralize client metrics – all without coding. This reduces manual work, eliminates errors, and lets your team focus on analyzing performance and delivering actionable insights. 

For agencies managing multiple clients and channels, Supermetrics provides a reliable backbone for accurate, scalable, multi-channel reporting.

Key features

• Connects with many data sources – The tool pulls data from 150+ sources, including Google Ads, Analytics, Facebook Ads, HubSpot, and more, into your preferred reporting tools
• Automated data transfers – You can schedule recurring data pulls to keep your dashboards and reports updated without manual effort
• Custom queries and metrics – You can create tailored calculations and KPIs to meet the specific needs of each client or campaign
• Multi-platform integration – Send your data directly into Google Sheets, Excel, Looker Studio, or data warehouses for flexible reporting and analysis

Limitations

• Cost can add up – Pricing scales with the number of data sources and destinations, which can get expensive if your agency manages multiple clients and platforms.
• No native visualization – Supermetrics extracts and centralizes data, but doesn’t provide dashboards or visualization on its own, so you need a separate tool like Looker Studio or Excel.
• Learning curve for complex queries – Setting up custom metrics, queries, and data pipelines can be challenging if your team doesn’t have technical experience – especially when it comes to multi-channel reporting.

Pricing 

Supermetrics pricing depends on where you wish to extract your data from. For example, connecting to Google Sheets costs only $29/month. However, if you wish to extract the data from BigQuery or Azure Storage, you’ll need to request personalized pricing via their website. 

Reviews

G2 – 4.4 out of 5 stars based on 795 reviews

Capterra – 4.4 out of 5 stars based on 105 reviews

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9. DataBox: Fast and clear reporting platform

Databox is a ‘BI alternative’ analytics platform that helps agencies track, visualize, and report on client performance in real time. It takes out some of the complexity from BI and added unlimited users (seats), 200+ templates, and a unified dataset. 

Databox stands out for its speed and clarity. You can build client-specific no-code dashboards with drag-and-drop ease, monitor KPIs on desktop or mobile, and receive automated alerts when performance thresholds are hit. This allows you to spot trends quickly, make data-driven decisions, and deliver visually compelling insights to clients without spending hours on spreadsheets.

Key features

• Real-time dashboards – You can monitor SEO, PPC, social, and other marketing metrics in one centralized, always up-to-date view
• Customizable reports – Build client-specific dashboards with drag-and-drop functionality, 20+ visualization types, and tailored KPI tracking
• Automated alerts – Receive notifications when metrics reach certain thresholds or show significant changes
• Plan ahead – Benchmark against competitors or similar companies and forecast KPIs for up to 24 months ahead

Limitations

• Limited advanced analytics – Databox focuses on visualization and monitoring, but it lacks deep analytical or predictive modeling capabilities compared with platforms like Supermetrics or TapClicks.
• Dashboard customization constraints – While drag-and-drop dashboards are easy to use, some agencies find they can’t fully customize layouts or visualizations to meet complex client needs.
• Data lag and connector limits – Certain integrations may have delays in updating, and some niche platforms may not be supported without additional workarounds.

Pricing 

DataBox offers three different pricing plans: 

• Professional plan: $159/ month
• Growth plan: $399/ month
• Premium plan: $799/ month

Reviews

G2 – 4.4 out of 5 stars based on 192 reviews

Capterra – 4.6 out of 5 stars based on 205 reviews

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10. Klipfolio: Flexible business dashboard platform for data-driven agencies

Klipfolio is a cloud-based dashboard platform that helps agencies track, visualize, and share marketing performance data. Its standout features are real-time data updates and automated reporting. 

This means that your dashboards refresh automatically, allowing you to monitor KPIs and campaign performance live. Plus, you can schedule reports and alerts so they are sent to clients or team members automatically, reducing manual work and keeping everyone informed.

Key features

• Real-time dashboards – You can easily monitor SEO, PPC, social, and other marketing metrics as data updates automatically
• Automated reporting and alerts – Schedule reports and notifications for clients or team members to reduce manual work.
• Multi-platform integrations – Connect your platform with Google Ads, Analytics, Facebook Ads, HubSpot, and custom databases for a deep dive into all your team’s analytics
• Interactive data visualization – Drag-and-drop components, filters, and custom calculations for clear, actionable insights
• Robust data connectors – It works with or without a data warehouse, and teams can use SQL and REST query connectors to get data from even more sources

Limitations

• Complex setup for advanced dashboards – Creating highly customized or multi-source dashboards can be time-consuming and may require more technical knowledge from your team
• Limited native analytics – Klipfolio focuses on visualization and reporting, but it doesn’t provide advanced analytics or predictive insights on its own

Pricing 

• Base plan: $120/ month when billed annually
• Growth plan: $190/ month when billed annually
• Team plan: $310/ month when billed annually
• Team+ plan: $600/ month when billed annually

Reviews

G2 – 4.5 out of 5 stars based on 254 reviews

Capterra – 4.7 out of 5 stars based on 195 reviews

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How to choose the right marketing reporting software for your agency

Choosing the right reporting software isn’t just about picking the most popular tool – it’s about finding one that fits your agency’s workflow and client needs. 

Ask yourself the following questions to make sure you choose a tool that actually supports your agency, rather than just adding another platform to your workflow:

• How simple is the onboarding? Look for tools that are simple for both your team and clients to adopt. Implementing a tool that’s hard to adopt can slow down adoption and frustrate everyone who is supposed to use it on your team.
• Does it offer custom branding and white-labeling? Your reports should reflect your agency’s brand, not the software vendor’s. And with white-label options, you can maintain a professional, consistent image.
• Does it offer integrations with major marketing channels? Make sure the software connects with the platforms you use the most, like Meta, Google Ads, or HubSpot. This way, your data will flow seamlessly, and you’ll eliminate all frustration.
• What automation features does the tool offer? Scheduled reports, live dashboards, and automated updates save you time and reduce manual work, letting your team focus on strategy.
• Does it offer high-quality data visualization? Charts and dashboards should be clear, actionable, and customizable so your clients can quickly understand the impact of your work.
• How easy is it to manage client access and permissions? Some clients may need full access, while others only view certain metrics. Granular permissions keep everyone happy and, even more importantly, secure.
• Does it offer scalable pricing? Choose software that grows with your agency. You don’t want to hit a ceiling just because you added more clients.

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