How to Create and Set Up your Facebook / Meta Pixel The Right Way in 2022
Want to set up your Facebook/Meta Pixel to track actions and optimize your ads? Find out how, set it up the RIGHT way and learn how to avoid common pitfalls.

Want to set up your Facebook/Meta Pixel to track actions and optimize your ads? Find out how, set it up the RIGHT way and learn how to avoid common pitfalls.
Tracking who comes to your website and the actions they take is one of the most useful metrics you can have in your marketing arsenal. What’s the point of running a marketing campaign if you don't know who’s interacting with it? Enter the Facebook Pixel (now called Meta Pixel).
This useful little tool in your Facebook Ad account allows you to track who visits your website and what they are doing there. You can then tailor your advertising based on their actions. Want to know how to create a Facebook pixel and use it like a pro? You're in the right place. Follow this step-by-step guide to get your pixel set up in no time!
Prefer a video? 👇
Index
1... What's the Facebook Pixel?
2... How to Create a Facebook Pixel
3... How to Install the Pixel on your Website
3.1... How to Install your Facebook Pixel on WordPress
3.2... How to Install your Facebook Pixel on Wix
3.3... How to Test if the Pixel is working
4... Setting up your Pixel - the Right Way
4.1... Creating Events and Custom Conversions
4.2... Use the Custom Conversions in your Facebook Ads
Bonus Tip: Create Custom Audiences from your Pixel Events
How to Easily Give Access to Agencies and Partners
Let's start with a simple question...
You may have heard the term floating around but aren’t sure what it refers to. Well, the Facebook Pixel is a bit of javascript code from Facebook. This code allows Facebook to know who has interacted with your site.
You can use your Facebook Pixel to track your Facebook advertising. It helps you to measure the success of your ads and will show you if the people you are targeting are completing the actions you want them to.
What might those actions be? Subscribing to your newsletter, submitting an email address, following you on social media, or making a purchase.
You will find the code to implement your pixel in your Facebook Business Suite
2. Click on Events Manager
3. Click on Connect Data Sources
4. Then select Web Source —> Facebook Pixel
5. Give your Pixel a name and enter the website you want to put that pixel
6. Your Pixel is now created! 🥳
Check below to learn how to install the Pixel.
How you install the pixel on your website depends a bit on the platform you use to host your site, for example, WordPress, Wix, or Squarespace.
You can choose if you want to use one of Facebook’s partner integrations or if you want to manually install a Pixel
To MANUALLY install the Pixel follow these steps:
Here’s how to do install your Pixel manually with WordPress:
Here’s how to do create AND install your Pixel with the Facebook Integration directly from Wix (no need to login in to Facebook first).
After you connect your Pixel with your website, you can continue setting up your Pixel back in Facebook Business Manager or Facebook Business Suite (whichever you started in)
Now everything is set up you can test events and create custom conversions. The default event for your Pixel will be page views.
You’ll see these at the bottom of your Event Manager —> Data Sources page:
4. Name the conversion and then select the URL that you want to track
You want data from your website to be sent back to Facebook so you can understand who is interacting with your site.
With this learned data, you can create custom audiences and it helps you to decide who to include or exclude in your campaigns.
Using your pixel correctly will save you money on ads as they won't be shown to people who are not likely to interact with them.
When you're running ads, give Facebook as much information as possible to know what is working and what isn't.
Looking to share access to your pixel with an agency or partner?
The easiest way is through Leadsie. With Leadsie, sharing access to your Pixel and other access takes just a few clicks, without the need to navigate through Facebook Business Manager. You can even do it from your mobile device:
If you’d like to grant access through Leadsie, just let your agency or partner know. They can create an account in 1min under leadsie.com and get an unlimited, free 14d trial. 🙌
Are you an agency or freelancer yourself? Just scroll below to sign up 🤘
Simplify your onboarding now & join 600+ agencies using Leadsie.
Unlimited Trial
No credit card required
Choose a plan later - from $39/mo
Keep access to clients if you cancel
Approved by Facebook & Google
Secure & 100% GDPR compliant