7 Best Social Media Management Tools for Marketing Agencies (2025)

Tired of reading software reviews that don’t mention features for client collaboration, custom reports, or approval workflows? Looking to switch from one of the big names like Buffer, HootSuite, or SproutSocial? We’ve tested seven up-and-coming social media management tools for marketing agencies, so you don’t have to do it yourself. 

We’re looking beyond the standard features for the standout ones that make managing multiple client accounts and agency work easier.

In this article, we’re featuring: HeyOrca, Planable, SocialBee, Social Champ, Later, Napoleon Cat, and Agora Pulse. Whether you’re a small, lean team or managing dozens of clients, we curated this list for their agency-centric features such as seamless collaboration, AI-powered content creation, and incredibly detailed analytics.

Summary: The best social media management tools

*Estimated cost for a suitable plan with the necessary collaboration features for a small-to-medium marketing agency. 

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How to choose social media management software: agency edition

If you’ve been evaluating social media management software on your own, you’ll notice that they mostly have the same set of features, making it difficult to discern which to use (or switch to). That’s no coincidence—the APIs and permissions of the social media networks constrain these tools. 

We were mindful that agencies operate in a different league from freelancers and in-house marketing teams. The best social media management tool for a blogger is not the same as the best tool for a marketing agency.

Use this list of ten questions to help determine which ones work best for your agency: 

1. Does it support the social platforms you manage for your clients?
2. How detailed are the analytics and reports? Ideally, you don’t have to rely on multiple analytics tools to get a complete picture or to demonstrate ROI across organic and paid channels.
3. Is the approval workflow sufficient for your team? Do you need to include clients in the approval workflow? Typically, you’ll only get access to advanced approval workflows in more expensive plans.
4. Do the posting and scheduling features save you time? While this is a basic feature across all social media management software, a few of them have added functionality that makes life for a social media manager a lot easier.
5. Do you need AI features? While you may still choose to rely on custom ChatGPTs, AI marketing agents, or paid AI chatbot plans, try out any built-in AI-generation features to see if that streamlines your workflow efficiency.
6. Do you need social listening features? This could mean one less subscription for a dedicated social listening app, or an upgrade for teams who were only relying on tracking social mentions.
7. Does it have the integrations and automations your agency needs? These days, integrations with Canva, Zapier, or Google Analytics are becoming more common across social media management software—and they can save you lots of time.
8. The cost and your budget. Some software charges by seats or has deceptively cheap mid-tier plans that lack the useful features they tout on their homepage, which means you have to get on the next pricing tier to meet your agency’s needs.
9. Is the software too complex for the social media management services you offer to clients? A quick reality check: most advanced features go unused, so make sure that you’re signing up for software that isn’t too complicated and clunky for your team to use. 
10. Lastly, will this software scale with your agency’s growth? Having to migrate social media management software while dealing with teething issues of a growing agency is not fun. So instead of choosing software primarily by its price tag, consider if its features and pricing will scale with your agency’s operations—or if you have to look for a slightly more sophisticated one at this point.

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1. HeyOrca

TL;DR: All-in-one social media marketing software with unlimited seats and media storage.

HeyOrca is not trying to be one of the big names like Hootsuite or Sprout Social. They’re here to serve the needs of small and medium marketing agencies without skimping on helpful features found in pricier software. Created by a former boutique social media agency owner to tackle everyday inefficiencies, HeyOrca makes client and stakeholder collaboration effortless—freeing teams to save hours each month.

It checks all the boxes: content scheduling, approval workflows, comprehensive analytics, effortless posting across networks, feedback on drafts, and a social inbox. Brand monitoring is on the product roadmap, but this feature wasn’t available at the time of writing.

Key features

• Shareable calendar link for clients so they can view, approve, and leave feedback on posts without logging in.
• Unlimited users and media storage, so you’re not hit with penalties for scaling your team.
• Set draft visibility to hide drafts from clients.
• In-depth analytics with meaningful insights, competitor analysis, and client-friendly reports.
• Separate social inboxes and calendars for each client—no mix-ups or replying from the wrong account, ever.
• AI reply generator to make community management easier.
• Automated Instagram DMs that’ll send a message to people who comment a custom keyword on your posts.
• Customizable branding and reports that make your agency look professional.
• Mobile app for creating, editing, and approving posts on the go.

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Channels supported

1. Facebook
2. Instagram
3. LinkedIn
4. TikTok
5. X (Twitter)
6. Pinterest
7. Threads
8. YouTube
9. Google Business Profile

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HeyOrca pricing

Each paid plan has unlimited users, scheduled posts, approvals, and media storage. Pricing per calendar as follows:

• Solo plan: Free for 1 user and 2 social profiles
• Basic plan: $50/month for up to 10 social profiles
• Pro plan: $126/month for up to 10 social profiles

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2. Planable 

TL;DR: One place to create, plan, and review all your content across clients.

From ideation to publication, most of the bottleneck with social media management lies within the multi-layer approval process in agencies.

Posts from freelancers and creatives get hidden in layers across workspaces. Team leads have to click through dozens of pages to find and approve the posts for just a few clients. Add in the feedback and editing cycle across clients and platforms, and hours just disappear into the void when navigating daily agency life.

Planable has solved this problem with its intuitive UX and organization features. Teams can review, comment on, and approve posts across workspaces in a familiar, social media feed-type interface. The visual content calendar supports multiple channels and content types, giving unparalleled visibility for your team. 

Fewer clicks for everyone means a faster, smoother post creation and feedback loop. No more chasing colleagues on email and Slack. Benefits include increased efficiency and less time spent on meetings and emails.

Key features

• Posts are presented in a ‘feed view’, very much like a Facebook feed. 
  Rather than having to click through multiple pages to review and approve posts for various clients, you can see them all in one place, along with any feedback from your team.

• A visual content calendar. No more wrangling spreadsheets and adjusting cell sizes to visualize your content calendar when you can simply drag and drop posts around.
• Quick action list. We never knew we needed another list, but the list view makes staying on top of things simple. See all outstanding posts across workspaces so that you can bulk approve and schedule posts from one place.
• Different types of approval. Set up your approval workflow by choosing from one of a few types of approvals, and the posts get sent to the right people (even your clients) in sequence. 
• One approval inbox. See all pending approvals in one place, like inbox zero, so that they don’t get lost in the shuffle.
• Mobile app. Work on the go with their mobile app—no laptop needed to create, edit, review, and approve content.
• Audience targeting. Running social ads? You’ll get to set audience targeting when scheduling or publishing posts, right there in Planable.
• Integrates with Canva so that you can import your assets to Planable.
• Not just for social media. Planable also works for blog posts and articles, newsletters, and emails.

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Channels supported

1. Facebook Pages & Ads* 
2. TikTok
3. LinkedIn
4. X (Twitter)
5. YouTube
6. Google Business Profile
7. Pinterest 
8. Threads
9. Any other content: social, blog, newsletters, and ads

*Note: Requires sending content from Planable to Facebook Ads Manager

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Planable pricing

Planable’s base pricing is for one workspace, so you’d have to multiply it by the number of workspaces (or client accounts) you need.

• Free plan: Max 50 total posts. No analytics, no X (Twitter) publishing.
• Basic plan: $33/month, paid annually.
• Pro plan: $49/month, paid annually. 
• Enterprise: Custom pricing.

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3. SocialBee

TL;DR: Spend less time on creating social content with built-in AI content generation.

Posting consistently across social media is a prerequisite for online visibility. One of these posts may go viral at some point. But no one talks about how challenging it is to create endless content for multiple clients and platforms continuously. 

SocialBee helps teams stay consistent without doubling their workload. How? By leveraging AI. Not just to generate descriptions and hashtags, but a whole suite of AI features such as a massive prompt library, native image generation powered by DALL-E 3, repurposing content for other channels, and using AI to plan your client’s social media strategy.

Key features

• Browser extension for curating content on the web.
• Content generation. Tap into the power of AI with a 1000+ prompt list to create the exact output you need, be it posts with emojis, descriptions, hashtags, and images (powered by DALL-E 3). 
• Smart content variations. Doing A/B testing or repurposing content? SocialBee can churn out multiple variations and customize the posts for different social media platforms. 
• Social Media Copilot is an AI-powered social media strategist. Answer a few questions and you’ll get a plan that includes recommended channels, best posting times and frequencies, suggested categories, and a full content calendar.
• Integrates with your favourite image creation tools like Canva.
• White label reports are available.

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Channels supported

1. Facebook
2. Instagram
3. X (Twitter)
4. TikTok
5. Threads
6. LinkedIn
7. Google Business Profile
8. Pinterest
9. Mastodon
10. Bluesky

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SocialBee pricing

Annual subscription prices:

• Bootstrap plan: $24/month, up to 5 social profiles.
• Accelerate plan: $40/month, up to 10 social profiles.
• Pro plan: $82/month, up to 25 social profiles.

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4. Social Champ

TL;DR: White label social media marketing tool with social listening features and in-depth reporting.

Social Champ caters to businesses that depend on public perception, market awareness, and customer engagement. Think B2C, FMCG (fast-moving consumer goods) brands, e-commerce, tech companies, and non-profit organizations, to name a few. Every agency will find some of these client accounts in their portfolio, with varying levels of brand management.

It’s not just brand mentions (i.e., basic social monitoring) that get picked up, but trend and sentiment analysis, as well as competitor tracking. Combined into one dashboard with post scheduling and smart AI features, it provides marketing agencies with valuable insights and data to optimize their clients’ social media strategies.

Key features

• The Champ AI Suite for content creation, posting strategy, hashtag generation, image generation, and sentiment insight.
• Work seamlessly across time zones. 
• Best time to post, powered by AI and social listening data.
• Client approvals and agency-centric collaboration features.
• Sreamlined social inbox so nothing gets missed.
• Full range of social listening features, such as live mentions, competitor tracking, alerts, and trend tracking.
• Integrates with a few popular design, CMS, and automation tools such as Canva, Imgur, Giphy, WordPress, Google Drive, Zapier, and Bitly (to shorten URLs).
• White-label, comprehensive reports. More sophisticated than many other social media software. Connect to Google Analytics for even more precise performance metrics.

🔗 Related article: 23 Best AI Tools for Marketing Agencies

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Channels supported

1. Facebook
2. Instagram
3. Threads
4. X (formerly Twitter)
5. YouTube
6. Discord
7. Bluesky
8. Mastodon
9. Google Business Profile
10. Pinterest
11. TikTok
12. WhatsApp Business

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Social Champ pricing

Pricing scales with the number of social accounts you connect. These are the yearly plans:

• Starter: $4/month, 1 social account, 1 user. No approval workflow.
• Growth: $8/month*, 1 social account, unlimited users.
• Enterprise: Custom pricing.

*There is a cap of 20 social profiles on the Growth plan; any additional profiles will cost just $5 each (instead of $8).

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5. Later

TL;DR: Social media management tool and influencer marketing services in one place.

Later is a hybrid between a software company and an agency. They offer a social media management tool with the usual post scheduling and AI content creation features, and also provide influencer marketing services. For those agencies who prefer to do it themselves, there is a creator marketplace to find influencers (or get discovered), which makes Later suitable for individuals, in-house marketing teams, and agencies. However, Later’s analytics capabilities are primarily those geared toward influencer marketing channels.

💡 Pro tip: Working with influencers for branded content? Get access to their social accounts quickly with Leadsie’s influencer whitelisting feature in just a few clicks. 

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Key features

• Creator marketplace with over 10 million influencers, where you can build a polished media kit and create campaigns to find the right creators to collaborate with.
• Influencer management features such as messages, approving content, and distributing payments. You can automate influencer outreach and recruitment, customize message templates, and pre-schedule outreach.
• Influencer marketing services, from start to finish.
• ‘Link in bio’ for Instagram and TikTok profiles.
• Built-in content curation search where you can search by hashtags or profiles to get inspiration from Instagram posts.
• Track ROI and earned media value from influencer marketing with real-time metrics and in-depth analysis.
• Social listening features that alert you about mentions, trends, sentiment, and competitors.

Channels supported

1. Instagram
2. Facebook
3. Threads
4. Pinterest
5. TikTok
6. LinkedIn
7. YouTube
8. Snap

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Later pricing

Later.com prices their plans based on ‘social sets’, which is similar to how you’d manage separate clients. They offer a good discount if you pay annually: 

• Starter plan: $16.67/month. 1 social set (8 profiles), 1 user. No approvals and social inbox.
• Growth plan: $33.33/month. 2 social sets (16 profiles), 2 users.
• Scale plan: $73.33/month. 6 social sets (48 profiles), 4 users.

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6. NapoleonCat

TL;DR: Social media management software with social CRM and auto-moderation features.

Designed for brands and agencies that want to scale, NapoleonCat is a social media management tool that promises to “say goodbye to the infamous agency chaos”. The scheduled work of publishing posts is predictable, but it's the constant, reactive chaos of incoming comments, messages, and microinteractions that quietly steals your agency's most valuable resource: time.

Imagine spending less time reacting to customer service demands from comments, direct messages, and reviews without dropping the ball—that’s where NapoleonCat shines. 

Besides a social inbox to keep things neat, team members can set up auto-mod rules, delegate customer support tickets, and automatically redirect conversations. These features take the pressure off constant monitoring for spam and hate speech on client profiles, while ensuring your team is instantly alerted when action is needed. They are also one of the few social media engagement tools that allow you to manage reviews from the Apple App Store and Google Play Store.

Key features

• Auto-moderation to hide, filter, delete, or auto-assign specific comments to staff (i.e., management). Comes with moderation stats that highlight best-performing team members, response times, and reaction volume. 
• Customer service tickets that you can manually or automatically assign to specific staff—no need for a separate software to handle customer conversations.
• One social inbox for agency-wide visibility on all social media conversations.
• Integrated Social CRM to keep track of leads who’ve contacted you through social media, along with a history of interactions and messages.
• Track competitor profiles to keep an eye on the number of interactions they’re handling, or create competition performance comparison snapshots for presentations and quarterly reviews.
• Reporting made simple with easy-to-understand data snapshots to help you make sense of patterns, key metrics, and the competition.
• Available as an app for Android, iOS, and web browser.
• Stellar customer service from the NaploeonCat team and a helpful collection of videos and guides to get you started.

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Channels supported

1. Facebook
2. Instagram
3. TikTok
4. LinkedIn
5. YouTube
6. X (formerly Twitter)
7. Google Business Profile
8. Google Play Store
9. Apple App Store

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NapoleonCat pricing

Prices for annual payment and a base limit of 2 users and 5 social profiles:

• Standard plan: $79/month. Primarily for posting, analyzing, and reporting. No social inbox or saved responses.
• Pro plan: $89/month. For comprehensive moderation.
• Expert plan: $119/month, with automation rules and workflows.
• Enterprise: $465/month.

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7. Agora Pulse

TL;DR: All-rounded social media management software.

If your agency has outgrown your social media management software and finds that the next pricing tier on your existing one is exorbitant, you’re not alone.

Agora Pulse positions itself as a software that scales with your team without breaking the bank. Although some may consider it more of a mid-market and enterprise-level software, it balances functionality and usability without a steep learning curve. 

While there aren’t any overhyped AI features, it meets most marketing agency needs and does it well. Its value lies in how it’ll support growing agencies, improve client communication, and efficiently report performance.

Key features

• Shared calendars for seamless collaboration with clients on both organic and paid posts.
• Social inbox with Inbox Assistant features like assigning items to teammates, one-click translations, saved replies, and unified management of comments, messages, and mentions across platforms.
• Customizable reports are available on all plans, including ROI reporting without the need for third-party tools, engagement metrics, and post-performance insights.
• Social listening features with trend spotting, sentiment, and follower analysis to understand audience behavior and brand perception.
• Approval workflows for internal and client-side content review and sign-off.
• Responsive customer support with an average response time of just 30 minutes.
• UTM Codes for replies in comments and direct messages to track conversions and measure results from your interactions.
• Integrates with other marketing tools such as Salesforce, Hubspot, Google Analytics, Canva, Bitly, Slack, and Microsoft Teams.

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Channels supported

1. Instagram
2. Facebook
3. YouTube
4. Pinterest
5. Threads
6. BlueSky
7. Reddit
8. TikTok
9. X (Twitter)
10. Google Business Profile
11. LinkedIn

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Agora Pulse pricing

Agencies will likely opt for their Advanced plan, with advanced reports, shared content calendars, and Inbox Assistant. These are the annual prices:

• Standard plan: $79/user/month. Basic reports.
• Professional plan: $119/user/month. 
• Advanced plan: $149/user/month.‍
• Custom: Tailored pricing.

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Which social media management software is right for your agency?

If you’re still evaluating your options after going through this list, consider how the tool will fit into and improve your agency workflows. Don’t just rely on feature lists and reviews; you’ll need to sign up for the free trial and put them to the test.

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🔗 Related article: The Best Software to Simplify Your Marketing Agency Operations

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💡 Agency hack: Say bye to expired login tokens with Leadsie

What often trips up agencies? They assume third-party tools lose access once they connect to client accounts, thinking reauthorization is inevitable and time-consuming. With Leadsie, that headache disappears. 

When you get access to your clients’ social accounts through Leadsie, the authentication does not expire—and you can use this access with any other marketing tools and software. 

Leadsie lets agencies send a single, secure access link to clients, granting access to platforms like Meta, Google, TikTok, LinkedIn, Shopify, WordPress, YouTube, and more. With just a few clicks, client onboarding is complete—no passwords, no confusion. It’s easy even for non-tech-savvy clients.

Try Leadsie free for 14 days. No credit card is needed for your agency to start saving hours on client onboarding. 

P.S. It’s risk-free—You get to keep the account connections after the trial ends!

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🔗 Related article: The Best Client Onboarding Software for Marketing Agencies in 2025