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Keep access to accounts if you cancel
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The hype about AI is already inescapable, with AI marketing revenue expected to exceed half a trillion dollars this year.
AI is especially relevant if you run a digital marketing agency. But can you run a successful agency in 2026 without AI-powered marketing tools?
The majority of marketing agencies already use AI tools to support them with client work, and this will only increase as machine learning improves.
There’s a lot of concern about AI replacing jobs, and many say the technology isn’t reliable or worth the hype. Is this true, or is it simply the opinion of people unwilling to adopt new technologies to grow their businesses?
Let’s dive deep into how AI tools for marketing agencies are changing agencies' day-to-day workflows and how they do business. We’ll also give you a rundown of the best AI tools for agencies.
If you're not using automation in your agency operations, you're losing out competitively and financially. AI and automation are not a replacement for talent, but an amplifier of creative and strategic work.
The best agency automations are the ones that remove repetitive coordination work, not the strategic thinking clients pay you for, such as:
What is Lately? A tool to create social media posts by repurposing your best-performing content.
How does it work? The tool analyzes the words and phrases the audience most interacts with to create new posts. It can also repurpose blog posts and videos into engaging social media content. You can feed the tool the brand voice and content style so it produces consistent posts. It will also give feedback on messaging your audience.
The tool is available in 6 languages.
Best for: Creating social media strategy and content with ease. Use the tool to nail the brand voice from the first post and get the engagement your clients deserve. Never write random posts for your clients again!
Price: $29 - $129 per month (depending on your usage).
What is CommentGuard? THE tool to manage social media comments and messages at scale.
How does it work? The machine learning algorithms can detect and automatically remove offensive or spammy comments. You can set rules for the tool, so it automatically hides inappropriate comments on your client’s social media accounts.
You manage all the accounts from one inbox, making managing multiple accounts much more streamlined.
Best for: Saving time and staying on top of the comments on multiple social media accounts at once.
Price: $29.99 - $399 per month (depending on how many comments you manage).
What is Ocoya? A content automation tool for creating social media content.
How does it work? Creating creative content in a matter of minutes. If you’re stumped for creativity, the AI-generated graphics, copy, video, and hashtags. You can even schedule posts using the tool. You can use it to run and schedule Ad campaigns and budget efficiently.
Ocoya also has features like link shorteners and background removers to make your social media life as easy as possible.
Best for: Social media and ad managers who are stuck for ideas and want a streamlined way to manage all client content.
Price: From $15 up to $159 per month.
What is Whatagraph? Whatagraph is an easy-to-use marketing intelligence platform with powerful AI features. It turns your multi-channel data into clean, accurate marketing reports and gives you actionable insights in one place.
How does it work? You can use Whatagraph to pull data from 60+ marketing platforms (Google Ads, Meta Ads, TikTok, LinkedIn, and more) and visualize and monitor key metrics in one place. You can save up to 100 hours on reporting with its AI feature, Whatagraph IQ, that lets you create, brand, and analyze reports in minutes.
Best for: Marketing agencies managing multiple clients, accounts, and sources that want an accurate, reliable, and fast platform for marketing reporting and analytics.
Price: Forever-free tier with basic features (no credit card required). Paid plans start from $229/month.
What is Surfer SEO? A tool to audit existing content and create new long-form content so you rank in search engines.
How does it work? You enter the URL of the blog post you want to audit, along with the keyword you want it to rank for; Surfer gives you a report on how to improve the content so it ranks higher in the SERPs.
Surfer also works for creating new content. Enter the keyword you want to rank for, and it will give you a list of competing posts, along with the top keywords you should include. The tool gives your content a score based on keyword density, format, and images and analyzes it against your competitors.
Best for: Agencies who manage content marketing for their clients. Creating content strategy.
Price: Between $49 and $199/ month.
What is Jasper? An AI tool that writes your marketing copy for your blog, website, and social media.
How does it work? It speeds up the rate you can create content, assists with the creative process and writer's block, boosts ad conversions, optimizes content for SEO, and switch between writer modes to create the perfect piece of content. You can also use the tool to translate into 25 different languages.
Best for Everyone who writes content! Agencies that run content marketing.
Price: Your first 10,000 words are free.
What is MarketMuse? B2C content research, intelligence, and strategy powered by AI.
How does it work? Use the tool for content audits which will provide personalized data to help you create content that ranks. You can create content plans and use the data to establish what you should write about.
MarketMuse will also tell you what your competitors missed so you can optimize and prioritize the keywords with the most opportunity. The tool also provides structures, questions, and links to include in your article.
Best for: Agencies who create long-form content for clients.
Price: 10 queries a month is free, a standard plan is $49/month, and a team plan is $399/month.
What is AdCreative.ai? An AI tool to create ad creatives for social media marketing.
How does it work? The AI uses customer data to produce ad creatives that will convert.
You tell the tool the target audience and the platform you want to create the ad for, and it will select the best length and tone for the ad while focusing on the audience's pain points.
The tool can analyze customer data and your best-performing ads and then generates images, texts, and headlines for the ad. It uses predictive analytics to decide what will perform best.
Best for: Creating ads that convert at scale.
Price: Premium plans start at $44/month.
What is Pencil? An AI ad generator to create new ad variations.
How does it work? The tool uses a data set about past ads to generate ads it predicts will perform for your clients. Pencil claim that the ads the tool produces will always perform in the top quartile in your sector.
You connect your assets, and the tool generates new ad variations in minutes. If you don’t have your own assets, like images and videos, the tool can create them for you.
Pencil works for Facebook ads, Instagram ads, TikTok ads, YouTube ads, Amazon ads, and free ads. It analyzes customer behavior to create the best ads possible.
Best for: Agencies that want to create ads for their clients that perform!
Price: The agency plan is $249/month.
What is Pattern89? A creative AI to take the guesswork out of creative decisions.
How does it work? Creative intelligence helps you make the right decision, from color, copy, and even down to emojis; it uses data to determine the variation that will perform best. The tool uses a huge analytics database to predict the winning creative before you spend money on it. It can also help you optimize ads you’re already running by finding updates.
Best for: Agencies that need to create social ads at scale.
Price: Plans are all bespoke.
What is Seventh Sense? A tool to drive engagement with email maketing campaigns. The tool is designed to work specifically with HubSpot and Marketo.
How does it work? Seventh Sense is designed to optimize your email campaigns using send time optimization, frequency optimization, throttling, knowledge transfer, and increased deliverability.
Best for: Agencies who run client email marketing campaigns and want to drive higher ROI for them.
Price: Plans start at $64/month and are customizable to your needs.
What is Smartwriter.ai? A tool to automate the outreach process.
How does it work? Smartwriter automates hours of research and creates personalized emails to your prospects. You can use the tool for LinkedIn personalization, personalized icebreakers, backlink personalizations, and contextual pitches.
When you tell Smartwriter who you want to send an outreach message to, it automatically searches for articles, podcasts, and blogs that person has appeared in so it can write a contextual, eye-grabbing message.
Best for: Agencies that do a lot of cold outreach as part of their digital marketing strategy and want to get replies at scale.
Price: Between $49 and $299/month.
What is Looka? An AI-powered tool to design a logo and build a brand.
How does it work? You enter your brand vision into the AI, and the tool provides you with hundreds of logo mockups.
You use the editor to make the changes you desire. You don’t need to worry about the logo looking generic because AI can generate endless options. Once you’re happy with the logo, you can use the tool to build a brand kit and social media templates that are the perfect size for different channels.
Best for: Agencies with clients who want to start promoting themselves on social media but don’t have any brand identity yet.
Price: Depends on your requirements.
What is Chatfuel? A chatbot that answers common questions and comments. An easy way to automate conversations with leads.
How does it work? You enter pre-made answers for common questions from leads and for customer conversations and support. You can segment audiences with an internal CRM, which reengages with prospects within a specific timeframe.
The tool integrates with multiple platforms: Facebook, Instagram, and Whatsapp.
Best for: Agencies who manage social media inboxes and inbound leads for their clients.
Price: Between $59.99 and $119.99/month
What is Spectrm? A chatbot to engage and convert customers with meaningful customer interactions.
How does it work? You can design chatbots that reply to customer inquiries and automate journeys across the lifecycle. The AI learns from historical data and personalizes the answers the chatbot gives. Messaging playbooks allow you to launch your chatbots quickly and optimize customer engagement.
Best for: Agencies who manage cold leads and customer engagement across channels.
Price: All plans are bespoke.
What is ReviewsOnMyWebsite? A review management tool designed to help businesses protect their online reputation.
How does it work? It monitors the web for customer reviews of your business and notifies you as soon as you receive a new review.
You can reply to the review directly from ReviewsOnMyWebsite or use the AI-powered response feature to generate a personalized reply in seconds.
The software offers a review widget you can use to display customer reviews on your website. There’s also a social sharing feature that allows you to share reviews from happy customers on your social media pages in a few clicks.
Best for: Managing your business’s online reputation.
Price: Plans start at $9/month.
What is Briefly? A tool that provides templates and feedback on your client brief and presentation.
How does it work? The AI writing assistant enables you to produce killer briefs that your clients will love. You input your campaign brief; the AI tells you how to improve it. It helps you focus on your client's goals and avoid misdirected work.
Best for: Driving agency alignment.
Price: Still in test mode; you can get early access here.
What is Beautiful.ai? A tool to help you create show-stopping presentations and pitch decks.
How does it work? Use the templates to make your presentation. You enter the content, and the AI creates and designs the slides, even resizing images to fit properly. You can use it across the company to keep all presentations on brand.
Best for: Need to pitch a new client? Beautiful.ai can help you create the presentation that wows them.
Price: A basic plan starts at $12/month.
What is Invideo? Invideo is an AI-powered video creation platform that helps marketing agencies turn ideas, scripts, and prompts into professional-quality videos quickly.
How does it work? Invideo allows you to generate videos from text prompts, blogs, or simple briefs. You can create marketing videos, product demos, explainers, social media ads, and even faceless videos using AI avatars, voice cloning, and automated scene generation. The platform handles visuals, transitions, captions, and voiceovers, making video creation fast and accessible without advanced editing skills.
It supports multiple video formats and styles, helping agencies scale video production for different clients and campaigns efficiently.
Best for: Marketing agencies that need to produce high-quality videos at scale for ads, social media, promotions, and client campaigns.
Price: Paid plans start at around $35/month.
What is Lumen5? A drag-and-drop video-building tool that makes creating video content as simple as creating a PowerPoint presentation.
How does it work? You can use the tool to turn your clients’ long-form content and white papers into compelling videos for social media. You upload the written content, and the AI matches the written content with stock images and captions. The length of each scene is based on average reading time.
Best for: Video marketing and creating compelling and visually pleasing video content.
Price: From $19 - $149 per month (depending on usage).
What is DeepWord? A tool to create videos of people talking at scale without using actors or equipment.
How does it work? Select an actor from the portfolio and type what you want them to say. DeepWord does the work and creates a video. You can use the tool to create personalized videos for prospects and existing clients.
Upload your contacts and use merge tags to create personalized videos for each. You then import the videos back to your CRM and can send them out in email sequences.
Best for: Creating personalized campaigns for your clients and their prospects.
Price: A starter account costs $14.99/month, and a pay-as-you-go account starts at $1.80.
What is Synthesia? A tool to create videos from text in seconds.
How does it work? You can use the tool to turn PDFs, long docs, and training manuals into engaging videos.
The AI avatars that read the information are digital, and you can create a custom AI for your brand. Closed captions are included, and the tool is available in 120 languages. You can use it without any video editing skills.
Best for: Making informational content more engaging for viewers.
Price: A personal plan starts at $30/month.
What is Maverick? A tool to create personalized videos at scale.
How does it work? You record the video once and then call out each of the customer names one by one; the tech does the work to create dozens of personalized videos.
Best for: Perfect for agencies with E-commerce clients who want to boost customer satisfaction and build genuine customer relationships. The tool is proven to positively influence the customer experience which drives revenue and engagement.
Also, you can set it up in minutes! No wonder it’s one of Shopify’s top-rated apps.
Price: Plans start at $100/month.
What is Cleanvoice? A tool to edit and perfect podcasts by removing filler sounds and stuttering from your recording.
How does it work? The AI detects filler sounds like errmm ahhhh (in multiple languages) and removes them from your recording. It can also remove mouth sounds and long pauses.
Best for: Agencies who use podcasts as part of their marketing strategy.
Price: Depends on how many hours you edit a month - starts at $10 and goes up to $80/month.
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Whether you manage ad campaigns, social media, or analytics, getting clients’ accounts set up shouldn’t slow you down.
With Leadsie, you can request and receive access to all your clients’ accounts using just one secure link. 🔒
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Leadsie is a client onboarding software that simplifies requesting and giving access to marketing assets, social media, and ad accounts with one secure link. Get access to your clients’ or influencers’ Facebook, Instagram, Google, TikTok, Shopify, LinkedIn, and other accounts without sharing passwords.
Leadsie handles the most time-consuming aspect of onboarding clients: managing access and adding users. It keeps permission management secure and organized as your agency scales.
✅ Minimize frustrating chaser emails and calls for access
✅ Reduces your agency's turnaround time by over 50%
✅ Scales with your agency as you grow beyond onboarding 5-10 new clients a week
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P.S. It's risk-free, and you get to keep your account connections after the trial ends. 🙌
Sarah is a pro at writing articles that accelerate SaaS businesses' organic growth. When she’s not caught up in the thrill of content writing, you’ll find her surfing in the Atlantic Ocean and running her own yoga retreats.
Automate your onboarding now & join 1500+ agencies using Leadsie.
14 day unlimited trial
Extend until you onboard a client
No credit card required
Keep access to accounts if you cancel
Approved by Meta, Google & TikTok
Secure & 100% GDPR compliant
Automate your onboarding now & join 1000+ agencies using Leadsie.
Approved by Meta, Google & Tiktok
Keep access to accounts if you cancel
Secure & 100% GDPR compliant
Start with low-risk, repetitive workflow tasks rather than fully handing over strategy or creative direction.
Good first use cases include content briefs, first-draft outlines, meeting summaries, client reporting summaries, research organization, SOP creation, campaign QA checklists, social post variations, and internal project updates.
AI should support the strategist, account manager, or creative team, not replace their judgment. The safest model is: AI drafts, humans decide.
It can, especially if your team uses generic prompts or publishes AI-assisted work without strong editing.
The fix is to build agency-specific inputs into your workflow: brand voice guides, audience personas, client positioning, past campaign examples, approved messaging, competitor context, and performance learnings.
AI output becomes much better when it is trained by context. Instead of asking, “Write a LinkedIn post,” ask it to create content based on the client’s positioning, audience pain points, offer, examples, and preferred tone. The more specific you are, the better the output from AI.
Agencies need a human review process for anything client-facing. AI does hallucinate facts, misread context, invent statistics, or oversimplify platform rules. For reports, articles, ads, and client recommendations, teams should verify claims against reliable sources, platform documentation, analytics data, or the client’s own materials. AI can help produce the work, but a human owns the accuracy.
Yes, it may raise concerns if introduced poorly. Position AI as a way to remove tedious work, not as a replacement for people. For example, account managers can spend less time writing recap emails and more time advising clients. Strategists can spend less time formatting reports and more time finding insights. Creatives can generate more starting points but still own the final idea.
The best rollout is collaborative. Ask each team what repetitive tasks slow them down, then build AI workflows around those pain points.
Measure it like any other operational change. Track before-and-after metrics such as time spent on reports, client onboarding speed, content production time, revision rounds, response times, campaign QA errors, and team capacity.
The goal is not just “using AI.” The goal is better margins, faster delivery, fewer mistakes, and more time for high-value work. If an AI workflow adds complexity without improving speed, quality, or consistency, it is not worth keeping.
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