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The Threads app can be a little confusing for those who haven’t jumped on its bandwagon; it looks like a standalone social media platform, but is actually a part of Instagram. Originally created as a direct competitor to X (Twitter), it now has over 400 million monthly active users and continues to grow as a text-centric platform to complement Instagram’s visual focus.
In January 2026, Threads surpassed X in daily active users on mobile, moving it from an Twitter clone to a solid alternative to X.
TL;DR: The safest way to add or give someone access to manage your Threads account is done via Meta Business Suite and business portfolios.
🔗 Related article: Meta Business Suite vs. Meta Business Portfolio: What’s the Difference?
At the point of writing, giving someone access to your Threads account is handled in Meta Business Suite. You can add someone and give them access to a business portfolio that contains both the Threads and professional Instagram account of the same username. There is currently no in-app method to request or give access to another person via the Threads app.
🔗 Related article: How to Give, Share, and Request Access to an Instagram Account
✔️Your Threads username matches your Instagram account's username.
✔️Your Threads account will be added automatically to the same business portfolio as the associated Instagram account.
✔️User access and permissions are synced between both IG and Thread automatically.
These newer accounts can be added to any business portfolios, including newly created ones.
Source: https://www.facebook.com/business/help/1888797071720635
Before you begin, make sure you have:
🔗 Related article: How to Change Your Instagram Personal Profile to a Business Account
Step 1: Go to ‘Settings’ under Meta Business Suite @ https://business.facebook.com/latest/settings/
💡Note: Check that you’re in the correct business portfolio.
Step 2: Select ‘Threads account’ under Accounts
Step 3: Click the ‘+ Add’ button in the top right corner
Step 4: The pop-up reminds you about matching Threads and Instagram usernames. Click ‘Add Threads account’ after reviewing the terms
Step 5: Log in with your Threads username and password (it’s the same as your Instagram login)
Step 6: Click ‘Log in as …’ to authorise and connect both your Threads app and the Meta Business Portfolio
Step 7: And that’s it! You’ll now see the Threads account in the Settings dashboard > Accounts > Threads accounts
⚠️ Issue: You’re trying to add a private Threads account.
📝 Reason: Only public Threads accounts can be added to the business portfolio.
🔧 How to fix: Go to your Threads settings to make the account public.
Step 1: Tap on your profile picture/icon in the bottom right corner
Step 2: Tap ‘Menu’ in the top left
Step 3: Tap ‘Privacy’ > ‘Private profile’
Step 4: Tap once on the toggle to make your profile public
Step 5: Click ‘Ok’ to confirm
Step 1: Sign in to your Theads account at https://www.threads.com/
Step 2: Click ‘More’ in the bottom left corner
Step 3: Select ‘Settings’
Step 4: Click ‘Privacy’
Step 5: Click on the toggle to make your profile public. Click ‘Ok’ on the popup asking you to confirm to switch to a public profile.
Both your Threads and Instagram usernames have to match. Yes, if you want to run ads, cross-post on both platforms, and manage user and admin access securely, you need both usernames to match.
If you see any of these messages when you try to add a Threads account, it means you don’t have the right permissions.
“Only people with full control can add this account.”
“You don’t have sufficient permissions for this business.”
“Action not allowed: Missing required permissions.”
“You must be an admin to complete this request.”
Ask person with full control to the business portfolio to either:
💡Pro tip: Struggling to stay on top of all the business portfolios your agency handles? Leadsie’s Access Detective gives you clarity on who has access to what in Meta Business Suite.
Step 1: Simply head to Threads via the mobile app, clicking through a Threads post shown in your Instagram feed, or the Threads website (https://www.threads.com/).
Step 2: You’ll be asked to sign in to an Instagram account if you aren’t logged in on the device yet.
Step 3: Follow through to create your Threads account.
💡 Note: Your Threads and Instagram share the same account, handle (username), password, and profile picture.
It's best not to change your Threads or Instagram account usernames as they must match in order for you to carry out business features on Meta Business Suite (i.e., run ads, cross-post, etc).
Every day spent waiting for account access is a day you're not launching campaigns, delivering results, or generating revenue.
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Clients can grant access to Meta, Google, LinkedIn, TikTok, Shopify, and 14+ other marketing platforms without sharing passwords.
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Jocelyn’s background spans UX research, marketing, content writing, and consulting. Outside of work, she enjoys reading, surfing, board games, billiards, Latin dancing, and MMORPGs.
Clients struggling to share access to their
accounts? Get the access you need in minutes with a free trial of Leadsie.
Approved by Meta, Google & Tiktok
Keep access to accounts if you cancel
Secure & 100% GDPR compliant
Delete your onboarding PDF. Cancel the video call. Just send one link, and get hassle-free access to 13+ platforms in minutes. Start free today.
Approved by Meta, Google & Tiktok
Keep access to clients' accounts if you cancel
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If you share direct access via password sharing, that means you'll also give that person full access to your Instagram account. If you're managing or sharing Theads professionally or formally (even semi-formally), we recommend managing account access through Meta Business Suite to keep things secure.
This usually happens because they don’t have full control (admin access) in Business Manager. Only users with full control can add or claim assets like Instagram (and by extension, Threads).
To give an agency access, you need to:
Since Threads is linked to Instagram, this is currently the only supported method.
No, this is strongly discouraged. Sharing login credentials:
Instead, always use role-based access via Meta Business tools.
For most agency use cases, you should grant:
Be cautious with limited roles—these often block key actions like connecting accounts or running campaigns.
Yes—but only indirectly. Multiple users can collaborate by having access to the connected Instagram account through Meta Business Suite. Threads itself doesn’t yet support multi-user access controls.
Common reasons include:
Double-check permissions in Business Settings to resolve this.
No. Threads access is tied to Instagram, not directly to Facebook Pages. While both are managed in Meta Business tools, they are separate assets with different permission structures.
Meta’s bots regularly run automated reviews on Threads accounts, leading to waves of account bans and restrictions.
You’ll find out in the Accounts Status in Settings https://www.threads.com/settings/account_status
Your best bet is to submit an appeal, or try and reach a live customer service agent if you are Meta Verified.
Questions unanswered? Check out our help center or get in touch 🤠
