How to Give or Request Access to Google Ads Accounts in 2025

Google Ads is a powerful advertising platform that most businesses can’t live without. It’s an essential tool for companies hoping to reach their target audience and make sales.

We suspect you’re here to get Google Ads access. Well, you’ll be glad to know that you’re not the first person who needs to give or request access to the platform. And you surely won’t be the last.

Requesting access can be a little tricky, but giving Google Ads account access to others is a simple task that should barely take a matter of minutes. 

Continue reading and you’ll soon know how to give access to a Google Ads account. And we’ll guide you through understanding how to request access to a Google Ads account too.

Prefer a video? Watch it all below!

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Why do you need to give access to your Google Ads Account?

You need help running and managing your Google Ads, and you know you want to work with a third-party agency or consultant. That means giving them access to your Google Ads account so they can create, edit, and/or monitor ad campaigns, based on the role you assign them.

Giving them access allows you to let them to audit or work on your campaigns without having to share your log in details (please never do that!). And remember— you can and should revoke access once you’re no longer working with an agency or consultant. 

Before granting access to anyone, ensure you trust the individual or agency. And be sure to set appropriate account access level permissions to maintain the security and privacy of your Google Ads account.

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What user roles should I give agencies? 

As mentioned above, there are different types of access you can give to each user added to your account.

Different levels of access include:

• Admin: Have full access to account features and can control other users’ control. This should only be given to internal team members and account owners. 
• Standard: Can create and manage campaigns, view reports, and get email notifications. This is a good option to grant agencies. 
• Read-only: Can’t control ad campaigns, but can view campaigns, reports, and other account settings. 
• Billing: Can edit and manage billing information.  
• Email only: Can receive emails and reports. 

By granting Standard access, you can give the agency the ability to work on multiple types of ad campaigns, including Google Shopping Ads, Search Ads, Display Ads, Performance Max Ads, and more. You can run all of these campaigns within a single Google account, setting up complex ad funnels.

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What's the difference between a Google Ads Account and a Google Ads Manager Account?

Before you can get account access to a client’s campaigns, you’ll need to understand from which platform you must send your access request. 

A Google Ads Manager Account is different from a simple Google Ads account. 

The Google Ads Manager account is designed for agencies and marketing professionals who manage multiple accounts. And you can only request access to a Google Ads Account if you have a Google Ads Manager Account (here’s the ultimate guide to setting up and using an Ads Manager account). 

If you only have a standard Google Ads account, you cannot request access to another account. A Google Ads account is an individual account limited to managing your own advertising campaigns. 

Meanwhile, a Google Ads Manager account is designed for agencies or professionals who manage multiple client accounts. It allows you to manage all your accounts in one place.

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How to give access to Google Ads Accounts

There are a few different ways third-parties can get access to your Google Ad accounts. The first is by you inviting them, which works best for individuals. You can also accept an invitation from a Google Ads Manager account, which may be better when adding Manager accounts to your Ad account.

Giving access to individuals 

If you want to grant access to an individual through your Google Ads account, you’ll follow these steps: 

1. Log in to the Google Ads account you want to give access to, and then find 'Admin' at the bottom of the left-side navigational menu. Then click on 'Access and security.'

2. To add a new user, click on the blue '+' button above the table showing existing users.

3. Enter the email address of the user you want to invite.

4. Determine if you want their access to expire at a set date automatically.

5. Choose the account access level you want to grant, and then hit 'Send invitation' at the bottom.

6. They’ll receive an email inviting them to your account, and can set up access in a few steps as guided by Google.

💡 Keep in mind: It’s not possible to grant user access to a single campaign, only an overall account.

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How to edit or remove access from Google Ads

Editing or removing access is incredibly easy. 

1. To edit account access, simply click on the access level of the user in question. This will open a drop-down menu that allows you to adjust their role. 

2. To fully remove access, click on 'Revoke access' from the user in question. Google will ask you to confirm that you want to revoke access, so confirm the decision.

Both changes will be instantaneous.

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How to request access to a Google Ads account 

If you are managing Google ads for a client, you’ll need to gain access to their account before you can conduct an audit or get started with managing their advertising campaigns. 

You can ask your client to give you access straight away by sending a request. Keep in mind that you will need to know their Google Ad account ID in order to use this method.

💡 Important: If you don’t see the options shown in the screenshots below, it means you don’t have a Google Ads Manager account and need to set one up. 

Here’s how to request access to someone else’s Google Ads account: 

1. Head to your Google Ads manager account.

2. Navigate to 'Accounts' and then 'Sub-account settings.' Click on the blue '+' button.

3. Click 'Link existing account.'

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4. Enter the account ID number that you want to access, and then assign the Manager account that you want to have acess to the linked account.

At this point, the invitee will receive an email and can follow the steps there to grant you access. 

5. Once linked, you’ll see the account in your 'Sub-account settings.'

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The easiest way to request access to Google Ads Accounts

The answer is simple — it's Leadsie 😏

With Leadsie, you can send a secure request link to your client, they log in to their Google account, select the Google Ads account they want to give access to and hit confirm. That’s it! You can even request access to Google Analytics, Google Tag Manager, and Google Business Profile with the same link.

Switch to automated access requests at your marketing agency with a free 14-day trial—no credit card needed.

P.S. And you get to keep the account connections after the trial ends! 🙌

Don't take our word for it, our clients rave about how much time and hassle Leadsie saves them! ❤️

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