Return arrow
Leadsie Blog

Google Search Console vs Google Analytics: 10 Differences You Need to Know

Want to understand the differences between Google Search Console and Google Analytics and use them in harmony to get the most relevant data about your (or your client's) site? Here's everything you need to know about using each tool. 🚀 ⚙️

Nina Lelidou
May 28, 2024
5 min. read
Article Content
Overview: What is Google Search Console?
Google Search Console: Key Features
Google Search Console: Who Is It For?
Overview: What Is Google Analytics?
Google Analytics: Key Features
Google Analytics: Who Is It For?
What Are The Differences Between Google Search Console And Google Analytics?
Can I Integrate Google Search Console With Google Analytics?
Managing Access Requests to Google Search Console and Google Analytics
Google Search Console or Google Analytics? Why Not Both?

The ultimate digital duel 🫣: Google Search Console (GSC) clashes with Google Analytics (GA) in 10 key differences!

Both indispensable tools for digital marketing, they play a crucial role in understanding user behavior and search performance.

Google Search Console mainly focuses on SEO and site performance, whereas Google Analytics is all about the overall web analytics.

Whether you are a digital marketing agency who needs access to your client's accounts in these essential tools or a website owner eager to optimize their site, this article is tailor-made for you!

Keep reading to discover which tool (or perhaps both!) will best compliment your marketing efforts!😃👇

Overview: What is Google Search Console?

What is Google Search Console?

Google Search Console is a free web service with a variety of tools and reports that offer insights into how search engines interact with a website.

While it can’t compensate for poor marketing, it does reveal how Google crawls, indexes, and serves your website to users.

Understanding how a site is doing on Google is important for identifying areas of improvement and attracting more relevant search traffic.

Formerly known as Google Webmaster Tools, the popular product was rebranded as Google Search Console in 2015.

While the tool has proven invaluable to webmasters throughout the years, it has a much larger audience — hence the change of name.

From SEO professionals to website owners and marketers, Google Search Console is useful for anyone keen on monitoring a website’s performance on Google’s search engine results.

Google Search Console: Key Features

Search Console comes with several features that can help you monitor, optimize, and enhance a site’s performance in Google’s search results:

Performance reports

Located in the Performance tab, this functionality allows Google Search Console to report data on:

  • Total clicks (how often visitors click on your site), 
  • Total impressions (how often website visitors see your site on search engine results pages),
  • Average CTR (% of impressions that generated a click) 
  • Average position of a website in search results.  

Index coverage reporting

This includes an overview of the indexing status of a website’s URLs, highlighting technical SEO issues that can exclude a page from the search results. 

Performance experience reports

Found under the Performance Experience tab, Google Search Console can monitor search performance trends by queries, countries, pages, and other filters. 

Sitemap submission

In Search ConsoleSitemaps, users can submit their sitemaps in order to help Google’s crawlers understand a website’s structure and get it indexed quicker. 

Crawl stats reports

This report shows statistics about Google’s crawling history on a website; something that is particularly useful for advanced users with >1000 pages.

Security monitoring

Located in the Security Issues tab, this feature notifies users of possible security concerns on their website. 

Links reports

Google Search Console makes it easy to track internal and external links (backlinks) to a website. There, you can see who links to you the most and your top-linked pages.

Google Search Console: Who Is It For?

As discussed earlier, Google Search Console is designed for a diverse audience:

SEO Specialists

It is a no brainer that those engaged in search engine optimization will absolutely love Google Search Console!

Search Console is a must for any SEO expert, as the tool can simplify workflow by helping you monitor a website’s organic traffic and make informed decisions about future steps to increase visibility in search results. 

Business Owners

Website owners can benefit from Google Search Console by getting insights into their site’s performance.

Even if you don’t want to utilize Search Console directly, becoming familiar with basic SEO search analytics will help you understand how organic search works. 

Digital Marketing Agencies

Similar to SEO professionals, digital marketing agencies can use the features and reports of Google Search Console to refine their marketing strategies and impress their clients. 

Overview: What Is Google Analytics?

What is Google Analytics?

Google Analytics is a web analytics platform that allows users to understand website performance through the impressive tracking and analysis of user behavior.

The extensive data collection seamlessly provides users with insights into the origin of organic traffic, the geographic location of  website visitors, and even the type of device they have used

The ultimate goal of using Google Analytics is to understand how people behave on your website and leverage this to continually enhance user experience

The current version of the tool, also known as Google Analytics 4 or GA4, was introduced in 2020 and has taken off ever since!

In fact, it is the most used web analytics platform on the internet!

If your goal is to understand how visitors interact with your website, Google Analytics is the perfect platform for you. 

Google Analytics: Key Features

Google Analytics offers a range of features that can help users optimize their marketing efforts:

Audience insights

Google Analytics can track up to 200 metrics. Some of those include:

  • Page views (total number of pages viewed)
  • Percentage of new sessions (% of first-time website visits)
  • Average session duration (how long a visitor stays on the website)
  • Goal completion (number of times a visitor completed a desirable action)

Custom reports

Google Analytics lets users create customized reports for each marketing channel to focus on metrics tailored to specific marketing campaigns. 


The visualization feature of Google Analytics enhances the presentation of data by transforming it into actionable insights that can help users identify trends. 

Smart goals

This tool is designed to help you set specific goals and track their progress. With Google’s machine learning algorithm, it can identify and suggest goals that are likely to increase organic traffic and user engagement. 

Customer lifecycle reporting

Google Analytics can present data in accordance to the distinct stages of customers’ journeys- from acquisition, to conversion, and retention.

Google Analytics: Who Is It For?

Similar to Google Search Console, Google Analytics is a tool that caters to a diverse audience. 

However, marketing agencies might find it particularly handy!

SEO Specialists

By analyzing user interactions with specific pages, SEO professionals can identify opportunities to enhance organic search visibility. 

Business Owners

Website owners can use Google Analytics to identify popular content and optimize their website for better user experience. 

Digital Marketing Agencies

Marketing agencies will benefit from the popular web analytics platform, as they can leverage Google Analytics to generate comprehensive reports on the effectiveness of their campaigns and valuable insights on user engagement.  

What Are The Differences Between Google Search Console And Google Analytics?

Google Search Console and Google Analytics are both free essential tools for analyzing a website’s performance.

Despite this, they serve distinct purposes.

Google Search Console focuses on data before a visitor reaches the website while Google Analytics provides insights into user behavior after they have landed on it. 

This means that comparing Google Search Console with Google Analytics becomes necessary! 

So, let’s take a look at some of the key differences:

#1 Metrics

NOTE: ‘Clicks’ are measured slightly differently in Google Search Console and Google Analytics. 

Google Search Console registers a new ‘click’ even if it occurs multiple times within the same browsing session. 

In comparison, Google Analytics registers only one click per session, which means that no matter how many times you click on a link, this tool would count it as one- making it a better platform for isolating the actions of users. 

Chart Conversion
Google Search Console (GSC) Google Analytics (GA)
Search Console reports metrics relevant to website performance in Google’s search results. Analytics reports metrics relevant to audience insights and user behavior on a website.
Google Search Console data provide insights into issues affecting search visibility, how visitors discover the site, and how Google indexes it. Metrics offer a holistic view of traffic sources, conversions, and overall user experience.
Search Console data hold particular relevance for those focused on a website's SEO performance. Analytics data hold particular relevance to marketing agencies and business owners.

It is also important to note here that Google Search Console does not include non-HTML views in the click count, whereas Google Analytics considers all types of views in its key metrics. 

Overall, Google Analytics collects more metrics compared to Google Search Console. 

This is because it is designed to offer a comprehensive view of user behavior on a website, whereas Search Console more narrowly focuses on search-related metrics. 

#2 Reporting Capabilities

Google Search Console and Google Analytics have different reporting capabilities:

Comparison Chart
Google Search Console (GSC) Google Analytics (GA)
Search Console records up to 1000 URLs for landing pages. Analytics can include more than 1000 landing pages.
Search Console can only link to a single domain.
*For multiple domains you will need a separate account for each one.
Analytics can report data for multiple domains.
Search Console cannot report data from redirected URLs, so it reports traffic as a canonical URL (Google’s preferred version of a URL when multiple versions of a page exist)
Analytics can report data from redirected URLs:

#3 Ad Blockers and JavaScript 

Comparison Chart
Google Search Console (GSC) Google Analytics (GA)
Search Console does not execute JavaScript to function so if a website does not rely on JavaScript it will not affect the data collection process. Analytics relies on JavaScript for its functionality. As a result, websites that don’t have JavaScript or users that have disabled it in their browsers will impede the data collection process.
Ad content visibility is not a big part of Google Search Console, so ad blockers do not affect data collection. Analytics is likely to be affected by ad blockers which can result in incomplete data regarding user interactions with ads.

#4 Security and Errors

Comparison Chart
Google Search Console (GSC) Google Analytics (GA)
Search Console actively monitors and reports security issues by alerting you about hacked content, malware and social engineering. Analytics has limited security monitoring as the feature is not part of its core functionality.
Search Console offers detailed reporting on crawl errors and the index status of a website. Analytics does not provide detailed reports on crawl eros and index coverage.
Search Console provides a Page Experience report on the user experience of a website, evaluating factors such as loading performance, visual stability, and mobile usability. Analytics does not provide specific metrics on user experience and is limited to data validation errors, 404 error pages, Javascript errors and some other issues.
The severity of issues in this report is categorized into Poor, Needs Improvement, and Good sections. Analytics filters out known bots to some extent but does not provide detailed reports.
Search Console creates specific reports related to bot activity and automatically filters them out. Analytics filters out known bots to some extent but does not provide detailed reports.

#5 Video Data 

While both tools provide data on video content, there are some notable differences in their approach:

Comparison Chart
Google Search Console (GSC) Google Analytics (GA)
Search Console provides data on how videos appear on Google search results. Analytics provides data on how users interact with the videos.
Search Console will notify you if there are any critical issues with the video pages. Analytics usually does not provide real-time alerts for specific issues like video content.
Search Console presents web and video data separately. Analytics does not automatically distinguish between the two.
PRO TIP: However, users can manually create content groups to categorize different types of content on a website.

#6 Cost

Although both Google products are completely free, there are some key differences in their pricing:

Feature Comparison Chart
Google Search Console (GSC) Google Analytics (GA)
Google Search Console does not currently offer any premium versions. Google Analytics has a premium feature called Analytics360.
This paid version offers advanced features and integrations and is recommended for larger enterprises with large quantities of data.

#7 Reporting Time Zones

Time Zone Settings Comparison
Google Search Console (GSC) Google Analytics (GA)
The platform strictly uses Pacific Daylight Time (UTC-07:00).
Unfortunately this can’t be changed at the moment!
Google Analytics lets you select any time zone in the property settings.

#8 Query Limitations

A query is a search or data related request. Both platforms have their own query limitations:

Comparison Chart
Google Search Console (GSC) Google Analytics (GA)
A query here refers to data on search queries in search engines. A query here refers to data requests on website traffic and user behavior.
Google Search Console has a daily limit of 1000 URLs.
This shouldn’t impact small to medium businesses.
Google Analytics can report on an unlimited number of URLs.

#9 Customization

Customization Options Comparison
Google Search Console (GSC) Google Analytics (GA)
Google Search Console has limited customization options. Google Analytics offers several customizable options for your dashboard and reporting options, allowing data presentation to be tailored to specific needs.
Some customization options include: widgets, dashboard layouts, and segment addition.

#10 Integrations

Seamlessly integrating both tools with other products ensures a smooth and effortless exchange of data across platforms, making the process of data sharing exceptionally easy:

Comparison Chart
Google Search Console (GSC) Google Analytics (GA)

Popular integrations include:

Google Products:

Google Analytics, Chrome Web Store, Android Play Store, Google Ads, and more.


Databox, Semrush, Reportei, Grow, and more.

Popular integrations include:

Google Products:

Google Search Console, Google Ads, Google Ad Manager, Google Play, Google Optimize, Merchant Center and more.


WordPress, Facebook, Hootsuite, Shopify, Zendesk, CallRail, Salesforce and more.

TIP: Integrating both the tools with your Google Ads account is a great way to monitor and optimize your marketing campaign to encourage customer conversion and retention. 

By analyzing data from multiple sources in one place you can get unified reporting that simplifies this part of your workflow. 

Plus, you will get much more detailed data on search queries, search rankings, and audience demographics!

Can I Integrate Google Search Console With Google Analytics?

Great news!

Both tools can be integrated with each other to enhance the potential to boost your search traffic, creating a more efficient and effective strategy.

With a unified data analysis, you can get the best of both worlds- establishing a valuable correlation between search rankings and user behavior data. 

While each Google product focuses on different aspects of website performance, integrating them together means that you can get a complete understanding of your website’s overall effectiveness on the same page. 

Connecting the two is super simple:

Step 1: Login to your Google Analytics Account

Step 2: Navigate to Admin

This can be found on the bottom left corner of the sidebar

Admin in Google Analytics

Step 3: Select Product Links→  Search Console Links

 Search Console links in Google Analytics

Step 4: Type in the name of the account you want to connect to in the search bar and click Link

how to add Search Console in GA

Step 5: Tick the box for the property you want to add, click on Confirm

Search Console links

Step 6: Select the web data stream associated with your site:

Create link with Search Console

Step 7: Click Next

Webstream set up

Step 8: Submit your updated settings! All done!

NOTE: If you don’t already have a Google Search Console and Google Analytics account, setting them up should only take a few minutes of your time!

Just make sure that you have a Google account and a valid domain before you begin, as these are required.

Find out more: How to Create a Google Analytics Account  

Managing Access Requests to Google Search Console and Google Analytics

The constant back-and-forth that comes with access requests is a painful part of onboarding with a digital marketing agency.

What if we told you that quick, stress-free access is indeed possible?

This is why we created Leadsie.

With our magic link, getting access to either tool can be done in just a few clicks!🤩

Find out more: How to Give And Request Access to Google Analytics

The client doesn’t even need to navigate Google Analytics or Google Search Console directly!

Here’s how it works:

Google Search Console or Google Analytics? Why Not Both?

Google Search Console provides a gateway to the inner workings of Google’s search algorithms, making it a great tool for creating effective SEO strategies.

On the other hand, Google Analytics is the best tool on the market for understanding website traffic and user behavior.

So why not connect Google Search Console to one of the greatest analytics tools the internet has to provide?

Here at Leadsie, we love to create products that can save you the headache of onboarding!

Leadsie is the easiest way for agencies to get access to your marketing accounts and can easily be integrated with both platforms; making it the perfect tool to complement the benefits of Search Console and Analytics! 

Get started using Leadsie today with our 14-day FREE trial.

Just enter your email below! 👇🥳

Useful? Share the article below 🙌
Nina Lelidou

Nina is an SEO content writer who has a passion for helping SaaS businesses grow their organic traffic. She has produced web content in various niches, the most prominent being e-commerce, workflow automation, and marketing. When she’s not focused on making content that ranks, she loves to travel across the Mediterranean and come up with creative recipes to try out in the kitchen.