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How to Request Access to Google Analytics & How to Give Access: This is the Easiest Way

Want to get access to a client's Google Analytics account? Or are you trying to grant access to an agency or freelancer? It doesn't need to be complicated. Did you know there’s an easier way than via the GA account admin page...we explain everything here. 🔑🔓

Sarah Wisbey
February 1, 2024
4 min. read
Article Content
‍Why Should You Use Google Analytics?‍
Why Do You Need to Give Access to Google Analytics?‍
What Are the Different Google Analytics Permissions?
How to Give Access to Your Google Analytics Account via the GA Dashboard
How to Request Access to Google Analytics
How to Get Access to Google Analytics Using Leadsie

Most online businesses use Google Analytics to track their website’s performance and gain insights about their users. If you aren’t using Google Analytics yet, set up an account already! 

More than one person in your company will likely need access to your Google Analytics account.

But how do you request access to Google Analytics or grant user access to Google Analytics for your team members, partners, or agency? 

We’ll break it down for you here, along with a quick hack (hint: Leadsie) that makes it easier than ever to request access or give your partners access to your Google Analytics. 

Prefer a video? 🤩 👇👇

Why Should You Use Google Analytics?

Google Analytics gives you a ton of insights into your website's performance.

You can use GA to track user behaviour and gain detailed insights about your customers. You can use the data GA provides you to improve your marketing campaigns, increase your website traffic, boost your SEO efforts and reduce your site’s bounce rate. 

It’s free and easy to use and is one of the best ways to find out more about the users interacting with your business online. 

Why Give Someone Access to Google Analytics?

Are you outsourcing your analytics work to an agency or have an in-house employee who needs the site data for reporting and deep analysis? You’ll need to give them access to your account. 

With access to your Analytics account, people can take actions such as linking your Google Ads with Google Analytics. Integrations like these are useful for gaining better insight into the effectiveness of your ad spending.  

Granting access to new users can be done manually in your Google Analytics account or via Leadsie.

Skip to the end of this article if you want to request access to Google Analytics in the quickest and simplest way.

What Are the Different Google Analytics Permissions?

When you add someone to your Google Analytics account, you can choose between the following permissions: 

  • Administrator
  • Editor
  • Marketer
  • Analyst
  • Viewer

What's the Difference Between Account Access Management and Property Access Management in Google Analytics? 

In GA4 (the most recent version of Google Analytics), when you give access to another user, you will be able to select from Account Access Management and Property Access Management.

But what's the difference between the two?


GA Account Access Management

This is the highest level of permission you can grant and means someone can access, add or delete all the websites connected to your analytics.

Giving new users account level access means they'll have the ability to edit permissions at the account level and all the property levels too. Therefore, we recommend being prudent when giving out full user permissions. 

GA Property Access Management

Property access management is the user management level and the one you’ll most likely use for your agency or partner.

At this level of permission, the user can set up integrations and tracking which is probably all they'll need to do.

How to Give Access to Your Google Analytics Account via the GA Dashboard

To give a new user access to your Google Analytics, you need to make sure you are an admin of the account first. 

Once that's confirmed, here’s how to grant access to someone else via your Google Analytics dashboard: 

1. Login to your Google Analytics account

2. Click on "Admin" in the bottom left-hand corner

Google Analytics admin access

2. Click "Account Access Management" or "Property Access Management" depending on the level of permission you want to grant (see above for explanation on the difference)

How to give access to Google Analytics 4

3. Click the Blue + symbol in the top right corner and select "Add Users"

Management access for GA

4. Enter the email address of the user you want to add.

You can then select the permissions you want to give that new user. Their role can be Analytics administrator, editor, analyst or viewer. 

5.Click "Add" in the top right hand corner.

Add Google Analytics roles

The person you want to give access to will receive an email with a link they can click on.

The user will need to log in to their Google Account and should then have immediate access to the permissions you granted them. 

How to Remove a User From Google Analytics

If you want to remove someone from your Google Analytics account, you can follow Steps 1-3 above.

Under "Account Access Management" or "Property Access Management" you will see a list of people who have access to your account and the permissions they own. To remove them or change their permissions: 

1. Click the 3 dots on the right next to their name

2. Click "Remove access"

How to Change User Permissions in Google Analytics

1. Follow the same steps as above

2. Instead of clicking Remove access, click "View user's account details"

View user's account details in google Analytics

3. Choose the new role you want the user to have

4. Click "Save"

The user will receive a notification that their permissions have been updated.

Find out moreWhat's the Difference Between Google Search Console & Google Analytics?

How to Request Access to a Google Analytics Account

There isn’t a way to request access to your clients’ Google Analytics accounts via Google Analytics directly.

If your clients send you a report or data via their GA account, you can click on "Request Access" via the email you receive. They can grant you access to view that page data using the process outlined above.

BUT their full Google Analytics dashboard will remain inaccessible to you.

Your client needs to figure out how to give you access, which email account you use, which accounts and which permissions to give you access to. This wastes a bunch of time with onboarding a new client. 

Leadsie solves this dilemma. You send your client a Leadsie request access link, which they use to log into their Google account. Once they log in, they can grant you the access you require to manage their account in just a couple of clicks.

Not only that, but you can also use Leadsie to send your client an access request for Google Ads, Google Tag Manager, Google My Business and Facebook assets, all with the same link.

How to Request Access to Google Analytics Using Leadsie

Are you looking to get quick access to your client's Google Analytics Account and eliminate all the back and forth of trying to get admin rights?

The easiest way is with Leadsie.

With Leadsie, getting access to a client's GA takes just a few clicks without the need for them to navigate through Google Analytics directly. You can even do it from your mobile device.

To get access to Google Analytics using Leadsie, enter your email below and get an unlimited 14 day free trial. 🤘

You can also use your Leadsie account to request access to your client's other marketing assets like Facebook, Instagram and TikTok too.

Here's to eliminating the onboarding headache forever. 🙌

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Sarah Wisbey

Sarah is a pro at writing articles that accelerate SaaS businesses' organic growth. When she’s not caught up in the thrill of content writing, you’ll find her surfing in the Atlantic Ocean and running her own yoga retreats.