How to Give Access to a Google Ads Account (2026 guide)

To give someone access to your Google Ads account, go to Admin > Access and security, click '+', enter their Google Account email, choose an access level, and click Send invitation. They will get access as soon as they accept.

If you're working with an agency, they may instead ask for your 10-digit Customer ID so they can link your account to their Manager account. You can then approve their request in Admin > Access and security > Managers.

Either way, you never need to share your Google account password to grant someone access to your Google Ads. Each user can sign in with their own credentials, and you can change or remove their permissions whenever necessary.

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Google Ads access options at a glance

Method 1: Invite a user to your Google Ads account by email

You can give colleagues, freelancers, or business partners access to your Google Ads account by sending an email invitation directly from the Admin panel in your Google Ads. 

Keep in mind: access is account-wide. You can't limit someone to a single campaign.

Before you start

1. You must have admin access of the Google Ads account you’re giving access to
2. The user you’re inviting must have a Google account (either a Gmail address, or a work email registered as a Google Account)

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Step 1: Sign in to Google Ads and open Access and security

Go to ads.google.com and sign in with the Google account that has admin access to the Google Ads account you want to share

Once you're signed in, click Admin in the left-hand navigation menu, and select Access and security.

Step 2: Add a new user and enter their details

While in the Users tab, click the blue + button.

Enter their email address, which must be associated with a Google Account. This can be a Gmail address or a business email address linked to Google.

Note: If you can't see the option to add users, check you have the right permissions (find your email and access level in the same Users tab) or ask an existing account administrator for help.

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Step 3: Choose the right access level

Assign the appropriate permissions for what they need to do. You can choose from:

• Admin: Full account management permissions, including the ability to add or remove users and change their access levels
• Standard: Manage campaigns and most account settings, but not user permissions
• Read only: View campaigns, performance data, and reports without making changes
• Billing: View and edit billing-related information 
• Email only: Receive account notifications and reports by email without accessing the account

For most freelancers or agency members managing campaigns, Standard access is sufficient. If they only need to review performance, choose Read-only.

You can also set an expiry date for their access if you want it to be temporary. 

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Step 4: Send the invitation

Click Send invitation. They’ll receive an email inviting them to your account, and must accept it on their end.

When they accept, you’ll get a notification. But you can also check the invitation's status by returning to Admin > Access and security > Users.

Note: There’s no expiration date for the invite link.

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How to accept a Google Ads invitation

If the person you invited isn’t sure what to do, send them these instructions:

1. Open the Google Ads invitation email and click the invitation link.
2. Sign in with the Google Account associated with the invited email address.
3. Follow the on-screen prompts to accept the invitation. These may include identity or account ownership verification, and to review and accept the terms and conditions. 

Once signed in, they will see a confirmation that you have access to the account.

Method 2: Link your account to your agency's Manager account

If you are working with a marketing agency, you can give them your Google Ads Customer ID instead of adding members of their team individually.

They'll use it to request access from their Google Ads Manager account (MCC), which is an account type agencies typically use to manage their clients' Google Ads accounts. 

To connect your account to their Manager account:

1. Find your Customer ID. It's the 10-digit number at the top right of your Google Ads dashboard, formatted like 123-456-7890.
   We have a guide to finding your Google Ads Customer ID @ https://help.leadsie.com/article/125-find-google-ads-account-id 
2. Send it to your agency. It isn't a password: it simply allows the agency to request access to the correct account, but doesn't grant access automatically!
3. Look out for the agency's link request. Your agency will send a link request from their Manager account. You'll see a notification in your account, and may get an email as well.
4. Approve the request. Go to Admin > Access and security > Managers and click Accept on the pending request.

Once linked, your agency can manage your campaigns from their Manager account. 

Note: Linking an agency's Manager account doesn't automatically transfer ownership of your Google Ads account. You will remain the account owner and can view linked manager accounts and remove their access at any time under Admin > Access and security > Managers.

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Google Ads permissions explained 

Google Ads has five access levels:

Tip: Keep at least two Admins on your own team, so you are less likely to lose access to the account if someone leaves.

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How to edit, remove, or revoke access from Google Ads

Editing or removing someone's access is done in the same page (Admin > Access & security).

For individual users head to the User tab, and for agencies that linked their MCC account, go to the Managers tab.

1. To edit account access, simply click on the access level of the user in question. This will open a drop-down menu that allows you to adjust their role. 

2. To remove someone's access, click on 'Revoke access' from the row with their email. Google will ask you to confirm that you want to revoke access, so confirm the decision.

3. To cancel an invitation they haven't accepted, click Revoke in the Actions column.

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Keeping your account secure

Old users, unknown manager accounts, or suspicious access activity can sometimes contribute to account trust or security issues. 

If your account has already been flagged, here’s what to do if you need to recover a suspended Google Ads account.

• Review who has access every few months.
• Remove former employees, freelancers and agencies as soon as you stop working with them.
• Only give Admin to people you'd trust to remove you.
• Remove any users or manager accounts you don't recognise. Unexplained access can contribute to account security flags (here's how to recover a suspended Google Ads account).

Troubleshooting: Why can't I give someone access to my Google Ads account?

Issue 1: The user I invited didn't get the invitation.

Ask them to check their spam and promotions folders, and confirm you used the email linked to their Google Account. If it's still missing, check whether the invitation is still pending under Admin > Access and security > Users. If it doesn't arrive after allowing for a delivery delay, revoke the invitation and send a new one.

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Issue 2: I can't add a new user to Google Ads.

‍Check that you have Admin access under Admin > Access and security > Users. If you don't, ask an existing administrator to upgrade your permissions or send the invitation themselves.
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Issue 3: I get an error when I enter their email.

Your account may restrict invitations to certain email domains. Ask an Admin to check Admin > Access and security > Security > Allowed domains and add the recipient's domain if appropriate. Alternatively, the recipient may have reached Google's limit of 20 Google Ads accounts per Google Account. If they manage many accounts, ask them to check their existing access or use a Google Ads Manager account (MCC).
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Issue 4: I can't find the agency's request under the Managers tab.

Check that you gave them the right Customer ID (the 10-digit number at the top right of the account they're meant to manage, not a different account you can see). Then ask them to resend the request.