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Trying to get Facebook Ad account access from a new client? What should be simple turns into back-and-forth emails, confusing Meta steps, and unnecessary delays.
Part of the problem is that many agencies still use access methods that were never built for teams. The Agency Growth Pod highlights that âthe client should own the ad accounts and the agency should be added to themâ gets repeated online so often that it is treated as the default for âtransparency purposesâ. But in practice, that setup can slow onboarding and make collaboration harder for agencies.
đ You might wonder: Why canât clients just add our agency directly in Meta Ads Manager?Â
The problem is, doing so only gives access to a single person, not your entire team. Thatâs why the methods weâll cover (Partner Access, manual requests, or Leadsie) are better suited for agencies.Â
đŻ Agency Growth Hack: Leadsie is the easiest way for agencies and marketers to request and get access to Facebook (Meta) accounts.
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There are three ways to request access to your clientâs Facebook ad accounts:
1) Via Partner access: This method requires your clients to log into their Ads Manager beforehand to check what their ID is (provided, of course, that theyâve previously set up an Ads account for themselves). Once they give you their ID, you go to your Business settings and manually type in their Business ID to add an account.
2) Via Ad accounts in Business Suite: You can request for access to a specific ad account with this method. Similarly to Partner access, in order to access your clientâs account, you must know their Business Portfolio ID for the request access process.Â
3) Automate it with Leadsie: Instead of trying to walk your clients through the steps and putting the onboarding burden on them, you can send them a secure request link, and all it takes is a few clicks for them to grant you access to Facebook Ads (and 16+ other social platforms)! Get instant access without extra emails and calls đ¤
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If you prefer a video, hereâs how to get access to a Meta Ad Account & Facebook Page:
No, and here is why you shouldnât share passwords or logins: itâs a major security risk for both of you. When you use a clientâs personal login, you arenât just looking at their business page; youâll have full access to their personal messages, photos, and friends.Â
There are also operational downsides:
On top of that, two-factor authentication (2FA), now required for many Meta business actions, makes shared logins even more impractical and unscalable.
đĄ Instead, weâll show you how to properly get added to a clientâs ad account, so you can manage campaigns securely, transparently, and without putting the account (or your client relationship) at risk.
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Before we get started, take a quick look at the roles that you can either request or grant (while adding someone) to a Facebook Ad account:Â
Most people you work with do not require full control of a business asset, and partial access is sufficient for most team members, freelancers, and marketing agencies.
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Requesting partner access through a business portfolio is the usual method for agencies, freelancers, and marketers as it allows you to assign permissions to your own team (instead of having your client give access to 4 of your teammates individually!). However, if youâre looking to automate access requests (yes, Partner access), scroll down to method 3!
Step 1. Go to Partners (using this link) under Settings in Meta Business Suite
Step 2. At the top, check that youâre in the correct business portfolio to get access to your client's ad account
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âStep 3. Now click âAddâ, and select âAsk a partner to share their assetsâ
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Step 4. A popup will appear. Click âGet startedâ and follow the prompts to add a contact name, email address, and the Business Portfolio ID of the ad account (not ad account ID!)

Step 5. Under Permissions, click âAd accountsâ, and choose the level of access you require. Then click âNextâ
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Step 6. Review the request and once itâs all good, click âSend requestâ
Step 7. Your client will receive your request and can take one of the following actions:
You'll be notified once your partner responds. You can track your request's status anytime in âBusiness settings â Partnersâ, selecting the partner, and checking the status.
đĄ If needed, you can cancel your request. Simply go to the âPartnersâ tab, choose the partner associated with the request, and click âCancel request.â
Want to learn how to get Facebook Ad account access in a few clicks, without having to know your client's business manager ID? đ
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With this method, youâll request access to a Facebook ad account with your business portfolio. If you need access to other business assets at the same time, use method 1 (manual) or method 3 (automated with Leadsie).Â
Step 1. Go to Ad accounts (using this link) under Settings in Meta Business Suite
Step 2. Click on the â+ Addâ button in the top right corner. A popup will appear

Step 3. Select âRequest to share an ad accountâ. Doing so does not move the ad account away from its original business portfolio
â ď¸ Canât select this method? Your business portfolio needs to have a primary Page set first, before you can use it to request access to ad accounts and other business assets. Learn how to set a primary Page for your Meta Business Portfolio.
Step 4. Type in your clientâs Meta/Facebook Ad account ID (you will need to ask them for this), select the level of access you needâpartial access or full control

Step 5. Choose the access you require (partial or full), then click âConfirmâ

Step 6. Your request has been sent and an admin of the Ad account has to confirm it. Then, it will show as an asset in your Business Portfolio.
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Once you send the request, hereâs how your client can approve it (feel free to share these steps with them).
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The first two methods are what we consider 'manual' ways of getting access. Time spent on communication, waiting, follow-ups, and action from both parties (it gets tricky for non-tech savvy clients!) can stretch out over days. The manual methods require:
âĄď¸ Spoiler Alert: We built the tool Leadsie to get rid of all the hassle of getting access to Meta and Facebook.Â

All you need to do is share a secure access link with your client. They log in with their Facebook account and confirm access. Youâll save time for your team and client in just a few clicks! Itâs as simple as that đ Claim your free 14-day trial below (no credit card needed to get started)!
đĄ Is your client missing a business portfolio or ad assets? Leadsie can automatically create them in a few clicks. Learn more about how Facebook asset creation works in Leadsie.
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In the process of requesting access to Facebook Ad accounts, you may get stuck in some situations. Here are some common error messages and how to resolve them.
If youâre getting any of these messages, you donât have sufficient permissions and need to ask your client to give you more or full access. Donât know who owns the Facebook Page or canât get hold of them? Use our Access Detective feature to find out whoâs the person to ask for more permissions!
â ď¸ Unable to find or contact the right person to give you access? Use our guide on how to recover lost access for Meta assets you own here.
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Seeing this error message?
It looks like your business account is not in perfect standing âyou might have previously violated some of Facebookâs policies. To see what the issues were and what you can do about them, visit Meta Business support home and check if your account has run into any issues.
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It seems that your clientâs Ad account or business has been restricted from advertising entirely due to a policy violation, suspicious activity, or billing problem. You wonât be able to get access until itâs resolved.
đĄ To fix this, ask your client to check out Account Quality in Meta Business Manager to review the restriction and, if possible, request a review.
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You need to know who has access to a Business Portfolio to:
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1) Go to Meta Business Suite â 'Settings' â 'Users' â 'People' by using this direct link đ
2) Go to Meta Business Suite â 'Settings' using this direct link đ. Under 'Users' â select 'Partners'
You'll need to do both steps to see all the people who have access to your Business Portfolio.
đĄÂ Agency pro tip: Alternatively, use our Access Detective feature and let the software do the work for you.
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Are you an agency that needs access to multiple marketing or social media accounts?
With Leadsie, you can request and receive access to all your clientsâ accounts in just a few clicks.Â
Leadsie is a client onboarding software that simplifies requesting and giving access to marketing assets, social media, and ad accounts with one secure link. Get access to your clients' X, Facebook, Instagram, Google, TikTok, Shopify, LinkedIn, and other platform accounts without sharing passwords. đ
Leadsie automates account access management to deliver a fast, secure, and seamless client onboarding experience, helping you impress clients and showcase professionalism from day one.
â Minimize frustrating chaser emails and calls for access
â Reduces your agency's turnaround time by over 50%
â Scales with your agency as you grow beyond onboarding 5-10 new clients a week
â Makes it possible to get access to 23+ social, marketing, and analytics platforms at once
â Start billable work and billing cycles for your new clients without delays
đ Try a free 14-day trial on usâno credit card needed!â
P.S. It's risk-free, and you get to keep your account connections after the trial ends. đ
Clients struggling to share access to their
accounts? Get the access you need in minutes with a free trial of Leadsie.
Approved by Meta, Google & Tiktok
Keep access to accounts if you cancel
Secure & 100% GDPR compliant
Delete your onboarding PDF. Cancel the video call. Just send one link, and get hassle-free access to 13+ platforms in minutes. Start free today.
Approved by Meta, Google & Tiktok
Keep access to clients' accounts if you cancel
Secure & 100% GDPR compliant

The best method is to request Partner access via Meta Business Suite or Leadsie, as it keeps your agency and the clientâs assets separate while allowing controlled permissions.
This approach is considered the professional standard because it:
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Youâll need:
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To request advertiser access, follow the steps in Method 1 (Partner Access) or Method 2 (Request to Share an Ad Account) above. When you send the request, Facebook will prompt you to choose the level of access you need. Simply select âAdvertiserâ.
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You canât request access until an Ad Account exists. Send them instructions on how to create a Meta ad account in Meta Ads Manager first.
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While clients can add individuals to a personal ad account, this isnât ideal for agencies. Directly adding a person as a user/admin ties access to one Facebook profile, which means:
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Partner access allows structured, secure collaboration, while shared logins create risk.
Meta itself emphasizes assigning roles and permissions instead of sharing access broadly, so each user only has the level of control they need.
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It depends on your role:
Meta recommends assigning permissions carefully to maintain security and efficiency.
đĄ For most agencies, âAdvertiserâ is enough unless you also manage billing or users.
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Common reasons include:
đĄ In many cases, the issue is not technicalâitâs client confusion or friction.
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No, you must request access to each ad account individually, unless you use Leadsie.
However, once connected, you can manage multiple accounts from one Business Portfolio, making it easier to scale operations.
Questions unanswered? Check out our help center or get in touch đ¤