How to Give & Request TikTok Access (+ free client access guide for agencies)

Between the TikTok app, TikTok Ads Manager, and TikTok Business Center, it’s easy to get confused about where you’re supposed to give or request access.

Here’s the simple answer: all access is managed inside TikTok Business Center.

That includes giving someone access to your ad account, your TikTok account, or adding an agency as a partner.

Whether you’re an agency onboarding a new client or a business owner trying to give the right permissions, this guide will show you the easiest and most secure way to handle access. 😃

TL;DR: There are four ways to manage access on TikTok 👇

Feel free to jump to the section you need:

Part 1: Add members in TikTok Business Center — Give access to individuals (team members, freelancers, contractors)

Part 2: Add a Partner Business Center — Give access to an entire organization 

Part 3: Request access through TikTok Business Center — Ask a business to grant you permission to their ad account or TikTok account

Part 4: Request access with Leadsie — The simplest, fastest way for agencies to get the correct permissions

Prefer a video? Watch below!

✅ Bonus: Want to strengthen your credibility on the platform? Learn how to get verified on TikTok here.

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Understanding TikTok access

Access on TikTok can feel confusing at first, so let’s clarify the basics.

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What’s the difference between a TikTok Account and a TikTok Business Center?

Your TikTok account, whether it’s a Business Account or a personal one, is simply your profile inside the TikTok app. It’s where you post videos, reply to comments, check messages, and go live. But TikTok does not let you give someone access to your profile from the app itself.

The only way to share access directly in-app is by handing over your username and password, which we strongly recommend avoiding for security reasons.

TikTok Business Center is a separate platform that lets you manage permissions, assets, and ad accounts in one place. If you want to give someone secure access (without sharing your password), you must use the Business Center.

That’s because TikTok Business Center lets you:

• Invite team members or partners
• Assign roles 
• Control what they can access in your TikTok Business Account
• Share your TikTok Ad Account, Pixels, Audiences, and more
• Edit/revoke access instantly
  
  

What is TikTok Ads Manager?

TikTok Ads Manager is the platform you use to create, manage, and analyze your TikTok ad campaigns. It’s also where advertisers can control budgets, set targeting, build creatives, and track performance. 

It’s a separate dashboard from your TikTok profile and TikTok Business Center.

However, if you want to give someone access to your ad account, you’ll still need to do it through TikTok Business Center. 

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TikTok roles and permissions

Before you start giving or requesting access, it helps to understand how TikTok structures roles. There are two layers of permissions you’ll deal with:

1. TikTok Business Center roles

Your Business Center role determines what someone can do across the entire platform, not just one asset.

• Admin
  
  • Has full control of the Business Center
  • Can add/remove members, manage partners, create ad accounts, assign access, handle security settings, etc.
    
• Standard
  
  • Can only access assets they’re assigned to (e.g., an ad account or pixel)
  • Can only work within the permissions given to them by an Admin
  • Cannot manage members or settings

Learn more about TikTok Business Center roles here.

2. Asset-level permissions

TikTok also lets you assign users access to specific accounts or assets. These permissions provide precise control over what they can do within each asset.

For example, these are the ad account permissions (Ads Manager):

• Admin
  
  • Has full access to Ads Manager
  • Can manage members, change settings, edit campaigns, and handle billing/finance.
    
• Operator
  
  • Can create and manage campaigns and view performance data
  • Cannot manage account settings or finance
    
• Analyst 
  
  • Has view-only access
  • Can see campaigns, reports, and performance
  • Cannot edit or publish anything

Learn more about TikTok asset-level permissions here.

Part 1: How to give access via the TikTok Business Center 

TikTok Business Center is the best place to give access to individuals on your team, whether they’re employees, freelancers, or consultants.

Here’s how to do it:

📋 Before you get started: You must be a Business Center Admin to add new members. 

Step 1. Log in to your TikTok Business Center account at https://business.tiktok.com/.

If you don’t have one yet, you can create it in a few clicks—all you need is a TikTok for Business account to get started.

Step 2. On the left-hand sidebar, click “Users.”

Step 3. Click “Add Members” to open the invitation window.

🔎 Note: You can add up to 4,000 members per Business Center.

Step 4. Enter the email address of the person you want to add. TikTok will prompt you to confirm the name associated with that account.

Next, choose their Business Center role, which determines their overall level of control inside your Business Center.

TikTok gives you two basic role options:

• Admin: Full control over the Business Center.
• Standard: Can only access the assets you assign to them. 

💡 Tip: If someone doesn’t need to manage other people’s access, don’t make them an Admin. Standard members are safer and more appropriate for most collaborators.

👉 Bonus: You can also optionally add a Finance role on top of their Admin or Standard role:

• Finance Manager: Full control over billing, payments, and account balances.
• Finance Analyst: Can view and download financial data, but cannot make changes.

Only assign these roles if someone handles budgets or reporting. Otherwise, skip this step to reduce risk.

Step 5. Choose how to assign asset-level permissions.

You’ll see two options:

• Assign access individually: Best when someone only needs access to a single ad account or asset.
  
• Assign access by group: Useful if you’ve created an Account Group (a collection of ad accounts). Great for agencies managing multiple clients or teams managing several regions.

Step 6. For each asset you assign (e.g., an Ad Account), select the appropriate permissions.

For Ads Manager access, you’ll choose between:

• Admin (Full control)
• Operator (Can create/manage ads)
• Analyst (View-only)

This lets you give each person the exact level of access they need.

Step 7. Click “Save”  to finish. The user will receive an email invitation and must accept it to access anything.

💡 Tip: If the new member doesn’t receive the invitation, go to the Users tab and select “Resend request” next to their name. 

How to edit or remove user access in TikTok Business Center

As a Business Center Admin, here’s how you can control user access in Business Center:

1. Log in to your TikTok Business Center and go to the Users tab on the left-hand sidebar.
2. Find the member whose access you want to edit or remove. 
3. Click “Edit” to adjust their Business Center role or update the specific assets and permissions they have. This is useful when someone changes positions or only needs partial access.
4. To remove them completely, click the three dots and choose “Remove.” They will immediately lose access to all roles, permissions, and assets previously assigned to them.

💡 Tip: Regularly reviewing your user list helps prevent old collaborators from keeping access to sensitive accounts. A quick audit every few months is best practice for security.

Part 2: How to give access by adding a TikTok Business Center Partner 

If you're working with an agency or collaborating with another business, adding them as a Partner in Business Center is the most efficient way to share access. 

Partner access gives a whole organization access to your assets, so multiple people on their team can work with you without adding them one by one.

📋 Before you begin, make sure:

• You have your partner’s Business Center ID
• You're logged in as a Business Center Admin

Step 1. Log in to your TikTok Business Center account at https://business.tiktok.com/.

Step 2. On the left-hand menu, click “Partners.”

This section is specifically for managing organizational relationships (not individual users).

❗ Note: If you’re using an Enterprise Business Center, this may appear under Organization instead.

Step 3. Click “Add a partner.”

Step 4. Enter your partner’s Business Center account ID. Your agency should provide this.

💡 Tip: If they’re not sure where to find it, they can look it up in Business Settings > Settings in their own Business Center. Their Business Center ID will appear directly under their account name.

Step 5. Click “Next.” 

You’ll now be able to choose which assets the partner can access.

Step 6. Click “Confirm.” 

Your partner will receive an invitation in their Business Center. Once they accept, they’ll be able to see and work on the assets you shared immediately.

How to remove or update a Partner in TikTok Business Center

If your collaboration changes, you can easily remove or adjust a partner’s permissions.

Removing a Business Center Partner

1. Log in to your TikTok Business Center account at https://business.tiktok.com/.
2. In the left-hand menu, click “Partners.” 
3. Select the partner you want to remove.
4. On the partner details page, click the trash can icon to remove them.
5. Click “Confirm” to finalize the removal.

Once removed, the partner will immediately lose all access. They won’t be able to view or manage any ad accounts or assets that were previously shared with them.

💡 Tip: Removing the partner is much cleaner than removing individual users. It cuts off access for everyone in the partner’s Business Center at once.

Updating Partner permissions 

❗ Note: Only your Business Center Admins can change partner permissions. Partner admins (people on their side) cannot change their own access.

Here’s how to update a partner’s asset-level permissions:

1. Log in to your TikTok Business Center account at https://business.tiktok.com/.
2. In the left-hand menu, click “Accounts” and open the specific asset and account you want to edit.
3. Go to the Partners tab.
4. Click “Share with partner” or “Edit permissions” (depending on asset type).
5. Choose your partner and assign the appropriate permission level.

Your partner will now see the updated permissions in their Business Center, and the changes will take effect immediately.

Part 3: How to request access via the TikTok Business Center

TikTok only allows you to request access to two things: ad accounts and TikTok accounts (for Spark Ads and content permissions).

Other assets (pixels, catalogs, audiences, or leads) can’t be “requested.” The owner must share them with you from inside their Business Center.

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1. Request access to a TikTok Ad Account (to manage ads)

If you’re an agency that needs to run ads for someone else, this is the access you need.

Once approved, you can manage campaigns, track performance, and even help with billing depending on your role.

📋 Before you start:

• You must have a TikTok Business Center
• You must be an Admin in that Business Center
• Your ad account must be in good standing (TikTok won’t allow requests on disapproved accounts)
• Make sure you have your client’s Ad Account ID
  

Step 1. Log in to your TikTok Business Center account.

Step 2. In the left menu, click Accounts > Advertiser Accounts.

Step 3. Select Add advertiser account > Request Access > Next.

Step 4. Enter your client’s Ad Account ID. This is a 19-digit number that identifies their TikTok ad account.

Then, choose the permission level you want to request.

👉 Your client doesn’t know their Ad Account ID? Ask them to open Ads Manager, click their Account Name, and they’ll see the ID displayed right underneath. They can also find it in the URL when viewing their ad account.

Step 5. If you’re an agency requesting Admin or Operator permissions, TikTok will ask whether you're the primary media agency.

Selecting Yes adds a “Media Agency” label to your client’s ad account. This is useful for transparency when multiple partners are involved.

Step 6. Select which additional assets this ad account should be able to access and submit the request.

The ad account owner will receive a notification in their TikTok Ads Manager. They must approve the request manually before you can access anything.

💡 Tip: If they can’t find it, tell them to check Notifications > Business Center tab.

2. Request TikTok account ad delivery permissions (to use posts for Spark Ads)

This level of access is one many people overlook, but it’s essential if you're running Spark Ads or need to publish content on behalf of the brand.

Note that ad delivery permissions are tied to the TikTok profile, not the ad account.

📋 Before you start:

• You must have a TikTok Business Center
• You must be an Admin in that Business Center
  

Step 1. Log in to your TikTok Business Center account.

Step 2. In the left menu, go to Accounts > TikTok Accounts.

Step 3. Click Add a TikTok Account > Request ad delivery permissions.

If you don't have any TikTok accounts connected yet, click “Request Access.”

Step 4. Choose what permissions you want to request:

• Existing posts — lets you use their posts for Spark Ads
• Publish and manage new videos — lets you push new content
  
  • Show through ads only — lets you run ads without posting to their profile
  • Show on TikTok profile and in ads — lets ads also appear as organic posts
• LIVE, GMV Max, Message Ads, Showcase, Series, etc. (advanced)
  

Step 5. Click “Generate QR code.”

Copy the QR code and send it to the TikTok account owner—they’ll need to scan it from their TikTok app to approve the request.

Once they approve it, the TikTok account will appear in your Business Center, and you’ll be able to assign your teammates permissions as needed.

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Part 4: How to request access using Leadsie (the easiest method)

If you’re a marketing agency, you already know getting TikTok access can be surprisingly time-consuming. Clients often don’t know where their Business Center is, what an Ad Account ID is, or how to approve partner access—leading to unnecessary endless back-and-forth.

Leadsie solves this by turning the entire process into a single link. 🤯

Your client logs in, approves the permissions TikTok shows them, and Leadsie sets everything up automatically.

Here’s how it works:

Step 1. Send your client your custom Leadsie access link.

Step 2. Wait for them to grant you access.

Step 3. Leadsie automatically connects you to their Business Center, assigns the right ad account permissions, and ensures everything is configured correctly.

All done! 🎉

Why Leadsie is easier than TikTok’s built-in methods

✅ No Business Center navigation: Clients don’t need to know where anything is.

✅ No ID hunting: No asking for Ad Account IDs or Business Center IDs.

✅ No missing approvals: Everything happens in one place.

✅ Correct permissions every time: Clients see exactly what to approve.

✅ Faster onboarding: Most approvals take minutes. 

And the best part? The same link can be used to request access to 31+ other marketing platforms (Facebook, Instagram, Google Ads, Shopify, LinkedIn, and more), so you don’t have to walk through separate access steps for every app.