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To give someone access to TikTok business and advertising assets, add them as a member or partner in TikTok Business Center, then assign the accounts, assets, and permissions they need.
All of this access is managed through TikTok Business Center. Otherwise, you would have to share your TikTok login details, which we donât recommend. In this guide, weâll show you how to give access to an individual or an agency without sharing your password.
đ Related article: How to Request access to your client's TikTok Ads and Spark Ads
To give someone access, sign in to TikTok Business Center, go to Users > Add Members, enter their email address, and assign their role, assets, and permissions.
Use this method to give an individual, such as an employee, freelancer, consultant, or social media manager, access to assets in your TikTok Business Center without sharing your TikTok password.
If youâre giving access to an agency or another company with its own Business Center, add it as a Business Center Partner instead.â
đ Before you get started: You must be a Business Center Admin to add new members.Â
Go to TikTok Business Center (https://business.tiktok.com/) and sign in.
If you donât have a Business Center, create one using your TikTok for Business account before continuing.
In the left-hand menu, click Users, followed by Add Members.
This opens the invitation window, where you can enter the personâs details and configure their access.

đ Note: You can add up to 4,000 members per Business Center.
Enter the email address associated with the personâs TikTok for Business account. TikTok may ask you to confirm the name connected to it.
Check the address carefully, as TikTok will send the invitation there.
Tip: If the person doesnât have a TikTok for Business account, they may need to create one before accepting the invitation.
Choose the memberâs overall Business Center role:
For most employees, freelancers, consultants, and social media managers, Standard is the safer option. Only select Admin if the person needs to manage the Business Center or control other usersâ access.
If required, you can also assign a finance role:
Only assign a finance role if the person handles billing, payments, budgets, or financial reporting.

Select the assets you want to share, such as your advertiser accounts or TikTok Shop, and then choose the appropriate permission level for each one. For a TikTok ad account, the permissions include:
Give the member the lowest permission level they need to do their work.

Click Save to finish. The user will receive an email invitation and must accept it before gaining access.
Tip: To resend the invitation, go to Users, find the pending member, and select Resend request.
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To change or revoke someoneâs access, open the Users section in TikTok Business Center and select the relevant member. You must be a Business Center Admin to manage another userâs access.

đĄ Security tip: Regularly reviewing your user list helps prevent old collaborators from keeping access to sensitive accounts. A quick audit every few months is best practice for security.
â
To give an agency access, add its Business Center as a Partner, then choose the TikTok accounts, ad accounts, and other assets it can use.
Use this method when working with an agency, vendor, consultant team, or another company that has its own TikTok Business Center. Partner access lets the organization manage access for its team without you having to add every person individually.
If you only need to give access to one employee, freelancer, or individual consultant, add them as a Business Center member instead.
đ Before you begin, make sure:
Go to TikTok Business Center ( https://business.tiktok.com/ ) and sign in to the Business Center that owns the assets you want to share.
Make sure youâre using the correct Business Center if you manage more than one organization or client.
From the left-hand menu, select Partners, then click Add a partner.

The Partners section manages relationships with agencies and other organizations rather than individual users.
Note: In an Enterprise Business Center, partner management may appear under Organization.
Enter the Business Center ID provided by the agency or partner, then click Next.

The 19-digit Business Center ID identifies the agencyâs organization and ensures you share your assets with the correct partner.
If theyâre not sure where to find it, they can look it up in Business Settings > Settings in their own Business Center. Their Business Center ID will appear directly under their account name.
TikTok may ask whether the partner buys media and manages ad campaigns for your business:
If both parties approve, selecting Yes adds a Media agency partnership label to the partner. It does not grant access automatically; you will choose the agencyâs accounts, assets and permissions in the next step.
You can also select Share this Business Centerâs verification with your partner if the agency needs to use your verified business information. Leave it unchecked unless the agency specifically asks you to share the verification.
Choose the TikTok assets you want to share with the agency, such as a TikTok account, ad account, pixel, audience, or catalog. Then select the appropriate permission level for each asset.

Only share the assets the agency needs to perform its work. For example, if it only manages advertising campaigns, it may not need access to billing information or unrelated ad accounts.
The agency will receive the partner request in its Business Center. Once accepted, its Admins can assign the shared assets to the relevant people on its team.
â
If your collaboration changes, you can easily remove or adjust a partnerâs permissions.
Once removed, the partner will immediately lose all access. They wonât be able to view or manage any ad accounts or assets that were previously shared with them.
đĄ Tip: Removing the partner is much cleaner than removing individual users. It cuts off access for everyone in the partnerâs Business Center at once.
Your partner will now see the updated permissions in their Business Center, and the changes will take effect immediately.
â Note: Only your Business Center Admins can change partner permissions. Partner admins (people on their side) cannot change their own access.
Your TikTok account, whether itâs a Business Account or a personal one, is simply your profile inside the TikTok app. Itâs where you post videos, reply to comments, check messages, and go LIVE. But TikTok does not let you give someone access to your profile from the app itself.
The only way to share access directly in-app is by handing over your username and password, which we strongly recommend avoiding for security reasons.
TikTok Business Center is a separate platform that lets you manage permissions, assets, and ad accounts in one place. If you want to give someone secure access (without sharing your password), you must use the Business Center.
Through TikTok Business Center, you can:
TikTok Ads Manager is the platform you use to create, manage, and analyze your TikTok advertising campaigns. Itâs also where advertisers can control budgets, set targeting, build creatives, and track performance.Â
Itâs a separate dashboard from your TikTok profile and TikTok Business Center.
However, if you want to give someone access to your ad account, youâll still need to do it through TikTok Business Center.Â
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TikTok Business Center uses two layers of access:Â
Most users should receive the Standard role. Only assign Admin access to someone who needs to manage the Business Center or control other usersâ access.
Learn more about TikTok Business Center roles here.
Each asset type has its own set of permissions, so the available roles (and what those roles allow someone to do) depend on the asset youâre sharing.
For example, TikTok ad accounts use the following Ads Manager permission levels:
Learn more about TikTok asset-level permissions here.
Go to Users, select the member, and confirm that you assigned the correct account or asset. They should also check that theyâre viewing the right Business Center.
Check their asset-level permission. An Analyst can only view ad account data, while an Operator can manage campaigns but may not have access to settings or finances.
Business Center access also doesnât automatically provide access to every feature in the TikTok app, such as organic posting or messages.
Make sure the TikTok account and ad account are connected to the same Business Center. The member or partner must also have the required permissions for both assets.
Having Admin access to an ad account does not necessarily provide every Business Center or finance permission.
Check the personâs Business Center role, ad account permission, and finance role separately. If they need to manage billing, payments, or account balances, they may also require Finance Manager access.
Confirm that you used the email associated with their TikTok for Business account and ask them to check their spam folder. You can resend the invitation from the Users section.
Hiring a marketing agency, freelancer, or consultant? Giving them access to your marketing accounts shouldn't require endless emails, confusing permission settings, or sharing login credentials (too risky).
If your agency sent you a long PDF and asked you to navigate Meta Business settings and 5 other social platforms to grant them access, send them over to leadsie.com to automate this part of client onboarding for you.
With Leadsie, you can securely share access to Meta, Google, LinkedIn, TikTok, Shopify, and 14+ other marketing platforms via a secure link in just a few clicks.
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â Approve only the permissions your agency actually needs
â No need to share passwords or sensitive login information
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đŹ "I never want to do onboarding without Leadsie!" - Alyssa, Meta Ads Manager
đ Start your free 14-day trial today âno credit card required.
âP.S. It's risk-free, and you get to keep your account connections after the trial ends. đ
Clients struggling to share access to their
TikTok Ads
accounts? Get the access you need in minutes with a free trial of Leadsie.
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Delete your onboarding PDF. Cancel the video call. Just send one link, and get hassle-free access to 13+ platforms in minutes. Start free today.
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Yes. You can link an existing TikTok account for ad delivery or account management, depending on what access your team needs. The account owner must authorize the connection before it can be used.
Yes. You can authorize an agency to use your TikTok identity and organic posts for Spark Ads without sharing your login details or giving it broader profile access. You can link the TikTok account for ad delivery or authorize an individual post with a video code.
No. A partner can only access the accounts and assets you specifically share with it. You must assign additional or newly created assets separately if the partner needs them.
Yes. You can assign the same ad account to multiple members or partners and give each one a different permission level based on their responsibilities.
No. Removing a member or partner revokes their access but does not delete the ad account, campaigns, or other Business Center assets. Any existing campaigns remain unless an authorized user pauses, changes, or deletes them separately.
Questions unanswered? Check out our help center or get in touch đ€