How to Give Access to Amazon Ads (2026)

The standard way to grant Amazon Ads access is to open Administration > Account access and settings > Users, select Invite users, and enter the recipient’s email address. You can then choose their permission level and marketplaces.

Use a different route if your Sponsored Ads account is managed through Seller Central or if an agency wants to connect through its Manager Account. This guide covers all three methods.

But whichever method you use, never share your Amazon username, password, or two-step verification code. Each person should use their own login or an approved Manager Account connection.

Option 1: Invite an individual user through the Amazon Ads console

This method applies to eligible Sponsored Ads, Amazon DSP, and Advertiser Accounts. 

Here’s how to do it step by step:

Before you get started

• Sign in to the Amazon Ads account containing the campaigns you want to share. If you manage multiple accounts, select the correct advertiser and marketplaces.
• Make sure you have Admin access and the email address associated with the user’s Amazon login.

Step 1: Sign in and select the correct advertiser account

Sign in at Amazon Advertising @ https://advertising.amazon.com/ and check the account currently selected in the console.

This matters if you manage more than one advertiser, brand, or marketplace. Access is connected to the selected account, so confirm that you can see the expected campaigns before continuing.

Step 2: Open the account access settings

From the navigation menu, open Administration, then select Account access and settings.

Choose the Users tab to see everyone who currently has access to the account, their permission levels, and any outstanding invitations.

Step 3: Start a new user invitation

Select Invite users and enter the person’s email address.

Use the email address they will use to sign in to Amazon Ads. Ask the recipient to confirm it beforehand, particularly if they have separate personal, company, or agency Amazon accounts.

Step 4: Choose the appropriate permission level

Assign the user one of the available permission levels:

• Admin: 
  
  • Intended for trusted account administrators who also need to manage users, account links, payment settings, or other account-level controls.
• Editor: 
  
  • Can create and edit campaigns, and view reports.
    For Sponsored Ads accounts, Editors can view billing history but cannot change payment settings.
  • Usually the best choice for a marketer, freelancer, or employee responsible for managing campaigns.
• Viewer: 
  
  • Can view campaigns, reports, and available billing information but cannot make changes.
• Custom: 
  
  • Provides access only to selected advertising functions, such as Campaign Manager or billing.

Apply the principle of least privilege: give the person the lowest level of access that allows them to do their job. For example, campaign managers will generally need Editor access, but they do not usually need to be account administrators.

Step 5: Select marketplaces and send the invitation

If Amazon displays country or marketplace controls, select only the markets the person needs to access. Someone managing campaigns in the United States, for example, may not need access to your United Kingdom or European advertising activity.

Review the email address, permission level, account, and selected marketplaces. When everything is correct, select Invite users to send the invitation.

What happens after you send the invitation?

The recipient must accept the email invitation within 14 days to access the account.

If they cannot find it, go to Account access and settings > Invitations, open Actions beside their name, and select Resend invite.

After they accept, ask them to confirm that they can see the correct advertiser account and campaigns. An administrator can later change or remove their access from the Users tab.

Change or remove a user from an Amazon Ads account

An account administrator can change or remove a user’s permissions at any time.

1. Open Administration > Account access and settings > Users.
2. Find the user and open the Actions menu beside their name.
3. Select Change permissions to update their access, or Remove user to revoke it.
4. Review and confirm the change.

If the user is the account’s only administrator, assign Admin access to another trusted user before removing or downgrading them. The account must retain at least one administrator.

Option 2: Grant Amazon Ads access through Seller Central

If you advertise through an Amazon seller account and have Admin access, you can also invite users from the User Permissions page in Seller Central.

1. Sign in to Seller Central @ https://sellercentral.amazon.com/ and open Settings > User Permissions.
2. Add the user’s name and email address, then send the invitation.
3. After they accept, return to User Permissions and grant access to the Advertising Console and any reports they need.

Avoid granting unrelated permissions for orders, inventory, payments, or account administration unless they are required for the person’s role.

Note: If Seller Central displays separate options, select Authorized Partner for an external agency or Employee for an internal team member.

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Option 3: Ask an agency to request access to your Amazon Ads through their Manager Account

A Manager Account lets an agency manage multiple clients’ Amazon Ads accounts from one place. If your agency uses one, you do not need to invite its team members individually; the agency can request to link your advertiser account instead.

Here’s how it works:

1. Find your Account ID under Administration > Account access and settings and note the account’s marketplace.

2. Send the ID and marketplace to the agency.

3. The agency submits an access request from its Manager Account.

4. An administrator of your advertiser account reviews the request and selects the appropriate access level.

5. After approval, confirm that the agency can access the correct account and campaigns.

Linking an account gives the agency access through its Manager Account, and does not require you to share your Amazon login details.

Unlink an agency’s Manager Account

1. Open Administration > Account access and settings.
2. Select Manager accounts.
3. Find the agency’s Manager Account and select Unlink.
4. Confirm that you want to remove the connection.

Unlinking removes the Manager Account’s access to your advertiser account. If someone from the agency was also invited separately as an individual user, remove that user from the Users tab as well.

What to do if Amazon Ads access isn’t working

Most Amazon Ads access problems involve the wrong account, marketplace, login email, or permission level. Here’s what to check.

#1. The user accepted the invitation but cannot see the account

Confirm that the user signed in with the same email address that received the invitation. If they use multiple Amazon logins, they may have opened the wrong advertising profile. They should also check the account selector for the shared advertiser account.

#2. The user can access Amazon Ads but cannot see the campaigns

Check that you granted access to the correct advertiser account and marketplaces. Campaigns associated with another brand, country, or advertising profile will not appear.

If the user has Seller Central or partner access, confirm that they were also granted the necessary advertising permissions. General account access does not always include access to the Advertising Console.

#3. The user can see campaigns but cannot edit them

Check their permission level under Account access and settings > Users. A Viewer can inspect campaigns and reports but cannot make changes.

Assign Editor access if the user needs to manage campaigns. If they have Custom access, confirm that Campaign Manager is included in their permissions.

#4. The agency’s linked account shows no data

Confirm that the agency requested access to the correct Account or Advertiser ID and marketplace. The agency should also check that it has selected your advertiser account, not only its parent Manager Account, before opening Campaign Manager.

If the account is linked correctly but remains inaccessible, review the agency’s assigned access level.

#5. Access still does not work

Sign out and back in, try a private browsing window, and clear the browser’s cache and cookies. Temporarily disabling a VPN or trying another browser may also resolve session-related problems.

If the account and permissions are correct but access still fails, contact Amazon Ads Support and provide the affected email address, advertiser account ID, marketplace, and a screenshot of the error.